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Tables of Contents for Cases in Strategic Management
Chapter/Section Title
Page #
Page Count
PREFACE
V
7
INTRODUCTION HOW TO ANALYZE A BUSINESS POLICY CASE
XII
2
WHAT IS A BUSINESS POLICY CASE?
XIV
1
GUIDELINES FOR PREPARING CASE ANALYSES
XIV
1
The Need for Practicality
xiv
1
The Need for Justification
xiv
1
The Need for Realism
xiv
1
The Need for Specificity
xv
1
The Need for Originality
xv
1
The Need to Contribute
xv
1
PREPARING A CASE FOR CLASS DISCUSSION
XV
1
The Case Method Versus Lecture Approach
xv
1
The Cross-Examination
xvi
1
PREPARING A WRITTEN CASE ANALYSIS
XVI
1
The Executive Summary
xvi
1
The Comprehensive Written Ananlysis
xvii
1
Steps in Preparing a Comprehensive Written Analysis
xvii
1
MAKING AN ORAL PRESENTATION
XVII
2
Organizing the Presentation
xviii
1
Controlling Your Voice
xviii
1
Managing Body Language
xviii
1
Speaking from Notes
xviii
1
Constructing Visual Aids
xviii
1
Answering Questions
xix
1
FIFTY TIPS FOR SUCCESS IN CASE ANALYSIS
XIX
4
INSTRUCTIONS FOR USING THE STRATEGY FORMULATOR AND CASE ANALYST SOFTWARE
XXIII
1
Making a Backup Copy of the Diskettes
xxiv
1
THE STRATEGY FORMULATOR SOFTWARE
XXIV
4
The Structure and Function of Strategy Formulator
xxv
1
Getting Started
xxvi
1
The Save and Load Routines
xxvi
1
The Print Routine
xxvi
2
THE CASE ANALYST SOFTWARE
XXVIII
Contents of the Diskette
xxviii
CASES SERVICE COMPANIES
C-1
317
SMALL BUSINESS
C-2
35
1. Splatterball Adventure Games--1996
C-2
12
2. Norwood Furniture Company--1995
C-14
14
3. The Woodlands Cleaning Service--1995
C-28
9
BANKING INDUSTRY NOTE
C-37
52
4. Citicorp--1996
C-53
19
5. Banc One Corporation--1996
C-72
17
RETAILING INDUSTRY NOTE
C-89
51
6. The Limited, Inc.--1996
C-94
13
7. Nordstrom--1997
C-107
20
8. Wal-Mart Stores, Inc.--1997
C-127
13
LODGING AND GAMING INDUSTRY NOTE
C-140
63
9. Promus Companies, Inc.--1996
C-159
16
10. Circus Circus Enterprise, Inc.--1997
C-175
13
11. Carnival Corporation--1996
C-188
15
RAILROADS AND BUSES INDUSTRY NOTE
C-203
31
12. Dakota, Minnesota & Eastern Railroad--1995
C-210
15
13. Greyhound Lines, Inc.--1996
C-225
9
MOVIE CINEMAS INDUSTRY NOTE
C-234
12
14. Cineplex Odeon--1996
C-237
9
NOT-FOR-PROFIT ORGANIZATIONS
C-246
72
15. Audubon Zoo--1995
C-246
17
16. The Classic Car Club of America--1996
C-263
12
17. Elkins Lake Baptist Church--1995
C-275
13
18. Walnut Creek Baptist Church--1995
C-288
9
19. The Metropolitan Museum of Art--1996
C-297
21
MANUFACTURING COMPANIES
C-318
SMALL BUSINESSES
C-318
42
20. E.L. Nickell Company--1997
C-318
10
21. NSP Corporate Graphics--1995
C-328
18
22. Material Handling Engineering, Ltd.--1995
C-346
14
MOTORCYCLE AND MOTOR HOME
C-360
29
23. Harley-Davidson--1996
C-360
18
24. Winnebago Industries--1996
C-378
11
COMMERCIAL AIRCRAFT INDUSTRY NOTE
C-389
35
25. McDonnell Douglas Corporation--1996
C-402
12
26. Boeing--1996
C-414
10
BUILDING AND FOREST PRODUCTS INDUSTRY NOTE
C-424
40
27. Weyerhaeuser Company--1996
C-439
13
28. Georgia-Pacific Corporation--1996
C-452
12
APPAREL INDUSTRY NOTE
C-464
48
29. W.L. Gore & Associates, Inc.--1995
C-480
15
30. Nike, Inc.--1996
C-495
17
MAGAZINE PUBLISHING INDUSTRY NOTE
C-512
17
31. Playboy Enterprises, Inc.--1996
C-516
13
MEDICAL EQUIPMENT AND SUPPLIES
C-529
35
32. Blomet, Inc.--1996
C-540
12
33. Stryker Corporation--1996
C-552
12
PERSONAL-CARE PRODUCTS INDUSTRY NOTE
564
20
34. Avon Products, Inc.--1996
C-570
14
TOBACCO INDUSTRY NOTE
C-584
19
35. UST, Inc.--1996
C-590
13
FOOD INDUSTRY NOTE
C-603
36. Campbell Soup Company--1996
C-615
15
37. Pilgrim's Pride--1996
C-630
13
38. Perdue Farms, Inc.--1995
C-643