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Tables of Contents for The Fortune At The Bottom Of The Pyramid
Chapter/Section Title
Page #
Page Count
Preface
xi
About the Author
xix
Part I The Fortune at the Bottom of the Pyramid
Chapter 1 The Market at the Bottom of the Pyramid
3
20
The Power of Dominant Logic
6
4
The Nature of the BOP Market
10
6
There Is Money at the BOP
10
3
Access to BOP Markets
13
1
The BOP Markets Are Brand Conscious
14
1
The BOP Market Is Connected
14
1
BOP Consumers Accept Advanced Technology Readily
15
1
The Market Development Imperative
16
6
Create the Capacity to Consume
16
3
The Need for New Goods and Services
19
1
Dignity and Choice
20
1
Trust Is a Prerequisite
21
1
Benefits to the Private Sector
22
1
chapter 2 Products and Services for the BOP
23
24
A Philosophy for Developing Products and Services for the BOP
24
1
Twelve Principles of Innovation for BOP Markets
25
3
Making It Happen
28
18
Conclusion
46
1
Chapter 3 BOP: A Global Opportunity?
47
16
Engaging the BOP
48
2
Local Growth Opportunities
50
2
Learning to Grow
50
2
Local Innovations and Global Opportunity
52
1
BOP Solutions for Developed Markets
53
2
Lessons for MNCs from BOP Markets
55
3
Captial Intensity
55
2
Sustainable Development
57
1
Innovations
57
1
The Cost of Managing
58
3
Learning to Live in a Network of Relationships
61
2
Chapter 4 The Ecosystem for Wealth Creation
63
14
Market-Oriented Ecosystem
65
1
Ecosystems for a Developing Country
66
2
Learning the Sanctity of Contracts
68
1
Reducing Inequities in Contracts
69
3
Building Governance Capabilities Among the Poor
72
5
Chapter 5 Reducing Corruption:
Transaction Governance Capacity
77
1
Are the Poor Poor?
78
3
TGC
81
2
Building TGC
83
2
The Andhra Pradesh e-Governance Story
85
4
eSeva
89
1
Center for Good Governance
90
4
Impediments
94
1
Lessons from the Andhra Pradesh Experiment
94
3
Appendix: List of eSeva Services
97
2
Chapter 6 Development as Social Transformation
99
14
Development as Social Transformation
100
2
Breaking Down Barriers to Communication
102
3
BOP Consumers Upgrade
105
1
Gaining Access to Knowledge
106
1
Identity for the Individual
107
1
Women Are Critcal for Development
108
1
Evolving Checks and Balances
108
1
The Real Test: From the Pyramid to the Diamond
109
4
Part II Innovative Practices at the Bottom of the Pyramid
113
268
Section I The Market at the Bottom of the Pyramid
115
54
Casas Bahia: Fulfilling a Dream
117
30
CEMEX: Innovation in Housing for the Poor
147
22
Section II Known Problems and Known Solutions:
What Is the Missing Link?
169
2
The Annapurna Salt Story: Public Health and Private Enterprise
171
36
Selling Health: Hindustan Lever Limited and the Soap Market
207
34
Section III Known Problems and Unique Solutions
241
46
Jaipur Foot: Challenging Convention
243
22
The Aravind Eye Care System: Delivering the Most Precious Gift
265
22
Section IV Known Problems and Systemwide Reform
287
72
ICICI Bank: Innovations in Finance
289
30
The ITC e-Choupal Story: Profitable Rural Transformation
319
40
The EID Parry Story
On CD
Section V Scaling Innovations
359
22
The Voxiva Story
361
20
Innovations in Energy: E+Co's Investment in Tecnosol
On CD
Section VI Creating Enabling Conditions for the Development of the Private Sector
On CD
Citizen Centricity: E-Governance in Andhra Pradesh
On CD
Biography
381
8
Index
389
PART III CD
35 minutes of video success stories filmed on location in the Bottom of the Pyramid in India, Peru, Mexico, Brazil, and Venezuela
Casas Bahia (3:54)
CEMEX (3:07)
Annapurna Salt (4:05)
Hindustan Lever Limited (4:16)
Jaipur Foot (4:40)
Aravind Eye Care (6:08)
ICICI Bank (4:23)
ITC e-Choupal (4:08)
EID Parry (4:12)
Voxiva (3:33)
E+Co/Tecnosol (4:34)
Andhra Pradesh (3:30)
Interactive practices text in PDF format
The EID Parry Story
Innovations in Energy: E+Co's Investment in Tecnosol
Citizen Centricity: E-Governance in Andhra Pradesh