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Tables of Contents for Internet Technology Handbook, 2002
Chapter/Section Title
Page #
Page Count
How This Supplement Will Help You
v
Navigating the New Age
1
6
Knocking on Your Electronic Door
2
1
Slightly Tarnished Golden Opportunities
3
2
Changing Strategies
5
2
XML: We're Talking Meta-language Opportunities Here
7
8
What's the Problem?
8
1
XML Is the Solution
9
3
Revolutionizing the Web
12
1
The Impact on E-commerce
13
1
Beyond E-commerce
14
1
From Aggravation to Aggregation
15
8
Aggregation Defined and Implemented
16
1
Strike Up the Broadband
17
3
A Simple Concept
20
1
The Coin's Other Side
21
2
CRM Is About the Customer, Not the Technology
23
12
Your Strength Is Your Weakness
24
1
The High Price of Customer Acquisition
25
1
What Is CRM?
26
2
Who Are Our Customers?
28
1
Implementing Your CRM Efforts
29
3
Time for Software
32
3
Branding Your Internet Identity
35
12
Before Brand, Positioning
36
2
Developing Your Internet ``Brand''
38
2
Why Are You Here?
40
2
First Steps
42
1
Searching for the Right Search Engine
43
4
The Extra Advantage of Extranets
47
12
You Say You Want an Evolution
49
1
Strategies and Applications
50
3
Feeling Secure
53
6
Not Just Any Portal in the Information Storm
59
10
Coming of Age
61
2
An Enterprising Alternative
63
1
How It All Works
64
1
Tapping the Reservoir
65
2
Beyond Mere Technology
67
2
VOIP Is Not a Four-letter Word
69
8
Read, Set, Wait!
70
2
How It All Works
72
2
A Question of Quality
74
3
Watch Your ASP!
77
18
A Little History and a Lot of Potential
78
1
By Definition and Architecture
79
3
More Confusion
82
2
Deficits and Benefits
84
2
I Want My ASP Because:
84
1
I Don't Want My ASP Because:
85
1
Mastering Your Fate
86
3
Deeper Analyses
89
2
Drafting a Contract
91
4
Untangling the Supply Chain
95
12
The Crux of It All
98
2
Mastering Fulfillment Concepts
100
2
E-fulfillment Strategies
102
3
Mastering Supply-chain Management
105
2
Wising Up to Smart Cards
107
10
Taking Care of Business
109
2
Anatomy of a Smart Card
111
2
Smart Card Insecurity
113
2
The e-commerce e-quation
115
2
Holding Your Vendors' Feet to the Fire Without Getting Burned Yourself
117
22
Beyond Mere Technical Expertise
118
1
Negotiation by Definition
119
3
The Foundation of Negotiations
122
4
Clearly understand the goals and desired outcome of your negotiations
122
1
Set milestones before you begin to negotiate
123
1
Know the difference between what you want and what you'll accept
123
1
Prepare thoroughly or proceed ineffectively
124
2
Preparting to Meet Your Opponent
126
4
Fully explore and articulate your opponent's claims
128
1
Demonstrate that your opponent's position is irrelevant or inaccurate
129
1
Offset your opponent's assertions by putting forward your own, more accurate positions
129
1
Time to Negotiate
130
5
Set the time and place to meet your needs, not those of your opponent
130
1
Find a common ground and a positive note on which you can start
131
1
Transfer your preparation into evidence and support materials
131
1
Maintain your edge and call time if you lose your advantage
132
1
Question carefully and for strategic advantage
132
1
Build your case slowly and remember that patience isn't only a virtue, it's a strategy
133
1
Know your opponent as you would know yourself
133
1
Stay on course
134
1
Asking Technology Vendors the Hard Questions
135
1
Demand a Well-written SLA
136
3
Weaving the Holistic Web
139
8
I Am He As You Are He As You Are Me and We Are All Together
140
1
Se Habla Esperanto?
141
1
The Whole World in His/Her Hand
142
1
Up Close and Personal
142
1
Five Trends to Watch
143
1
The Cyborg Cometh. And Cometh
144
3
Appendix SA How to Find and Retain Good IS People
147
6
Appendix SB Implementing an Internet Project
153
6
Appendix SC Security Revisited
159
16
Appendix SD Keeping Up with Your Newfound Internet Responsibilities
175
8
Cumulative Index
183
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