search for books and compare prices
Tables of Contents for The Strategy and Tactics of Pricing
Chapter/Section Title
Page #
Page Count
Strategic Planning: The Harvest of Your Potential
1
14
Costs: How Should They Affect Pricing Decisions?
15
20
Financial Analysis: Pricing for Profit
35
38
Customers: Understanding and Influencing the Purchase Decision
73
46
Competition: Managing Conflict Thoughtfully
119
28
Pricing Strategy: Managing Your Market Proactively
147
30
Life Cycle Pricing: Adapting Strategy in a Changing Environment
177
23
Value-Based Sales and Negotiation: Influencing Customer Behavior
200
27
Segmented Pricing: Tactics for Separating Markets
227
26
Pricing in the Marketing Mix: Developing an Integrated Strategy
253
25
Channel Strategy: Price Management
278
27
Competitive Advantages: Establishing Foundations for More Profitable Pricing
305
27
Measuring Perceived Value and Price Sensitivity: Research Techniques to Supplement Judgment
332
37
Ethics and the Law: Understanding the Constraints on Pricing
369