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Tables of Contents for Business in Action
Chapter/Section Title
Page #
Page Count
Preface
xiii
PART I CONDUCTING BUSINESS IN THE GLOBAL ECONOMY
1
77
Understanding the Fundamentals of Business and Economics
1
25
Practicing Ethical Behavior and Social Responsibility
26
25
Competing in the Global Economy
51
27
PART II STARTING A SMALL BUSINESS
78
51
Starting, Financing, and Expanding a Small Business
78
26
Selecting the Proper Form of Business Ownership and Exploring Mergers, Consolidations, and Acquisitions
104
25
PART III MANAGING A BUSINESS
129
75
Understanding the Functions and Roles of Management
129
23
Organizing to Facilitate Teamwork and Communication
152
25
Producing Quality Goods and Services
177
27
PART IV MANAGING HUMAN RESOURCES AND LABOR RELATIONS
204
48
Motivating Today's Work Force and Handling Employee-Management Relations
204
24
Managing Human Resources
228
24
PART V DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS
252
78
Meeting Customer's Needs in the Changing Marketplace
Developing Product, Pricing, and Promotional Strategies
276
27
Developing a Distribution Strategy
303
27
PART VI MANAGING FINANCIAL INFORMATION AND RESOURCES
330
56
Analyzing and Using Financial Information
330
27
Understanding Banking and Securities
357
29
PART VII FOCUSING ON SPECIAL TOPICS IN BUSINESS
386
1
Component Chapter A Business Law and the U.S. Legal System
386
15
Component Chapter B Financial and Risk Management
401
13
Component Chapter C Information Management, the Internet, and E-Business
414
21
CAREER APPENDIXES
Appendix 1 The Employment Search
435
13
Appendix 2 Careers in Business
448
10
Appendix 3 Your Business Plan
458
References
R-1
Glossary
G-1
Name/Organization/Brand/Company Index
I-1
Subject Index
I-5