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Tables of Contents for Business Writing for Results
Chapter/Section Title
Page #
Page Count
Introduction
ix
Arrange Your Thoughts
1
24
A Methodical Process
1
1
Set Action Objectives
1
4
Write a One-Sentence Objective
3
2
Analyze Your Target Readers
5
6
Target Your Reader's Personality
10
1
Create the Right Image
11
9
How Formal Should Your Communication Be?
18
2
Big Picture: Use the Matrix of Persuasion
20
5
Put the Matrix of Persuasion to Work
23
2
Create a Draft on Paper (or on Your Computer)
25
26
Good Writing Starts with Clear Thinking
25
1
Choose Your Organizational Structure
25
19
Select an Organizational Structure
40
4
Organize Your Thinking Using an Outline or Hub & Spokes
44
7
Get Your Thoughts Down on Paper
50
1
Write Excellent First Drafts
51
26
Write Polished First Drafts
51
1
Write with Your Readers in Mind
51
11
Calculate the Empathy Index
57
2
Rewrite to Improve the Empathy Index
59
3
Your Salutation and Lead Set the Tone
62
4
Hook Your Readers' Interest with a Compelling Lead
66
4
Add Urgency Through Time-Sensitive Vocabulary
68
2
Add a Snappy Close
70
7
Write a First Draft
74
3
Hands-on Writing Workshop
77
18
Add Credibility as You Revise
77
1
Specifics Increase Believability
77
6
Add Specificity to General Statements
79
3
Add Examples to Make Dull Copy Come Alive
82
1
Add Specificity to Increase Reader Understanding
83
1
Select the Best Word to Express Your Meaning
83
12
Select Words with FURY
88
1
Revise in a Methodical Manner
89
6
Revise for Impact and Clarity
95
26
Concise Communications Succeed
95
1
Tactic One: Conciseness
95
8
Revise for Conciseness
100
3
Tactic Two: Clarity
103
7
Revise to Create Proper Emphasis and Increase Clarity
108
2
Tactic Three: A Positive Tone
110
1
Tactic Four: Parallel Construction
111
10
Write a Third Draft
115
6
Determine What Kind of Proofing You Require
121
16
Integrate Proofing into the Writing Process
121
1
Understand Proofreading's Role in the Business Writing Process
121
1
Determine Your Editing Level Before You Begin to Proof
122
10
What Do You Know? It's Quiz Time
132
5
Assess Your Knowledge
132
5
Proofread for Perfection
137
32
Confirm Your Text Is Clear and Professional
137
1
Grammar and Punctuation Update
137
4
Politically Correct Writing
141
2
Punctuate for Clarity
143
6
Revise for Clarity
147
2
Using Proper Grammar Signals Professionalism
149
6
Correct Common Grammar Errors
153
2
Use the Correct Word
155
4
Practice Using Frequently Misused Words
158
1
Capitalize for Emphasis
159
10
Capitalize Correctly
162
1
What Did You Learn?
163
6
Write with Confidence
169
32
Putting It All Together: Use the Three-Step Process
169
1
A Methodical Approach
169
4
Step One: Get Your Thoughts in Order
173
4
Write an Objective
174
1
Analyze Personality
174
1
Use the Formality Index
175
1
Understand Your Overall Writing Assignment
176
1
Step Two: Create a Draft on Paper (or on Your Computer)
177
4
Select an Organizational Structure
177
1
Use the Hub & Spokes Model
178
2
Get a Draft on Paper
180
1
Step Three: Revise for Clarity
181
20
Calculate Your Empathy Index and Revise to Increase Reader Focus
182
3
Add a Snappy Close
185
1
Add Specificity
186
2
Select Words with FURY
188
1
Calculate Your Average Sentence Length
189
2
Make It Clear
191
1
Confirm That It's Positive
192
1
Maintain Parallel Construction
193
1
Proofread for Perfection
193
8
Appendix A: Streamline Your Text
201
4
Write Lean
201
4
Appendix B: The Correct Use of Prepositions
205
4
Correct Preposition Use Enhances Professionalism
205
4
Index
209