Part I: ValueSpace: A Mandate for Value Creation.

Chapter 1: ValueSpace: The Magic Land for Winning Customers.

Chapter 2: A Framework for Creating ValueSpace.

Part II: Understanding ValueSpace Strategy.

Chapter 3: Customer Centeredness: The Launching Pad for ValueSpace.

Chapter 4: Performance ValueSpace.

Chapter 5: Price ValueSpace Strategy.

Chapter 6: Personalization ValueSpace.

Chapter 7: ValueSpace Expanders.

Part III: Three Company Profiles in ValueSpace.

Chapter 8: Caterpillar, Inc.: Rock-Solid ValueSpace from Yellow Iron.

Chapter 9: United Parcel Service: Big Brown's Package for Customer ValueSpace.

Chapter 10: Fossil: Crafting Customer ValueSpace in Niche Markets.

Part IV: A Blueprint for Action.

Chapter 11: ValueSpace Building Processes.

Chapter 12: Customer Value, Value Discipline, and the Pursuit of Excellence.

Chapter 13: A Roadmap for Action.