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Tables of Contents for Product Design and Development
Chapter/Section Title
Page #
Page Count
Preface
xix
 
Introduction
1
12
Characteristics of Successful Product Development
2
1
Who Designs and Develops Products
3
1
Duration and Cost of Product Development
4
1
The Challenges of Product Development
5
2
Approach of this Book
7
3
Structured Methodologies
7
1
Industrial Examples
8
1
Organizational Realities
8
1
Road Map of the Book
9
1
References and Bibliography
10
1
Exercises
11
1
Thought Questions
11
2
Development Processes and Organizations
13
20
A Generic Development Process
14
4
Concept Development: The Front-End Process
18
2
Adapting the Generic Product Development Process
20
2
Technology-Push Products
21
1
Platform Products
21
1
Process-Intensive Products
22
1
Customized Products
22
1
The AMF Development Process
22
1
Product Development Organizations
23
5
Organizations Are Formed by Establishing Links among Individuals
23
2
Organizational Links May Be Aligned with Functions, Projects, or Both
25
1
Choosing an Organizational Structure
26
2
The AMF Organization
28
2
Summary
30
1
References and Bibliography
31
1
Exercises
32
1
Thought Questions
32
1
Identifying Customer Needs
33
20
Define the Scope of the Effort
36
2
Gather Raw Data From Customers
38
5
Choosing Customers
39
2
The Art of Eliciting Customer Needs Data
41
1
Documenting Interactions with Customers
42
1
Interpret Raw Data in Terms of Customer Needs
43
3
Organize the Needs Into a Hierarchy
46
2
Establish the Relative Importance of the Needs
48
1
Reflect on the Results and the Process
49
1
Summary
50
1
References and Bibliography
51
1
Exercises
52
1
Thought Questions
52
1
Establishing Product Specifications
53
24
What are Specifications?
54
2
When are Specifications Established?
56
1
Establishing Target Specifications
57
8
Prepare the List of Metrics
57
4
Collect the Competitive Benchmarking Information
61
3
Set Ideal and Marginally Acceptable Target Values for Each Metric
64
1
Reflect on the Results and the Process
65
1
Refining the Specifications
65
8
Develop Technical Models of the Product
67
2
Develop a Cost Model of the Product
69
1
Refine the Specifications, Making Trade-Offs Where Necessary
70
1
Reflect on the Results and the Process
71
2
Summary
73
1
References and Bibliography
74
1
Exercises
74
1
Thought Questions
75
2
Concept Generation
77
28
The Task of Concept Generation in Product Development
78
3
Structured Approaches Reduce the Likelihood of Costly Problems
79
1
A Five-Step Methodology
79
2
Clarify the Problem
81
3
Decompose a Complex Problem into Simpler Subproblems
82
2
Focus Initial Efforts on the Critical Subproblems
84
1
Search Externally
84
4
Interview Lead Users
85
1
Consult Experts
85
1
Search Patents
86
1
Search Published Literature
86
2
Benchmark Related Products
88
1
Search Internally
88
3
Both Individual and Group Sessions Can Be Useful
89
1
Hints for Generating Solution Concepts
90
1
Explore Systematically
91
9
Concept Classification Tree
93
2
Concept Combination Table
95
3
Managing the Exploration Process
98
2
Reflect on the Solutions and the Process
100
1
Summary
101
1
References and Bibliography
102
1
Exercises
103
1
Thought Questions
104
1
Concept Selection
105
24
Concept Selection Is An Integral Part of the Product Development Process
106
1
All Teams Use Some Method for Choosing a Concept
107
4
A Structured Methodology Offers Several Benefits
111
1
Overview of Methodology
111
2
Concept Screening
113
4
Prepare the Selection Matrix
113
1
Rate the Concepts
114
1
Rank the Concepts
115
1
Combine and Improve the Concepts
115
1
Select One or More Concepts
115
1
Reflect on the Results and the Process
116
1
Concept Scoring
117
3
Prepare the Selection Matrix
117
1
Rate the Concepts
118
1
Rank the Concepts
119
1
Combine and Improve the Concepts
119
1
Select One or More Concepts
119
1
Reflect on the Results and the Process
120
1
Caveats
120
2
Summary
122
1
References and Bibliography
122
1
Exercises
123
1
Thought Questions
124
1
Appendix A: Screening Matrix Example
124
2
Appendix B: Scoring Matrix Example
126
3
Product Architecture
129
22
What is Product Architecture?
131
2
Implications of the Architecture
133
5
Product Change
133
1
Product Variety
134
1
Component Standardization
135
1
Product Performance
135
2
Manufacturability
137
1
Product Development Management
137
1
Establishing the Architecture
138
8
Create a Schematic of the Product
138
2
Cluster the Elements of the Schematic
140
2
Create a Rough Geometric Layout
142
2
Identify the Fundamental and Incidental Interactions
144
2
Related System-Level Design Issues
146
2
Defining Secondary Systems
146
1
Establishing the Architecture of the Chunks
146
1
Migration of Functionality across Chunk Interfaces
146
1
Creating Detailed Interface Specifications
147
1
Summary
148
1
References and Bibliography
148
1
Exercises
149
1
Thought Questions
150
1
Industrial Design
151
28
What is Industrial Design?
154
1
Assessing the Need for Industrial Design
155
3
Statistics on Expenditures for Industrial Design
155
1
How Important Is Industrial Design to a Product?
156
1
Ergonomic Needs
157
1
Aesthetic Needs
157
1
The Impact of Industrial Design
158
3
Is Industrial Design Worth the Investment?
158
3
How Does Industrial Design Establish a Corporate Identity?
161
1
The Industrial Design Process
161
6
Investigation of Customer Needs
162
1
Conceptualization
162
2
Preliminary Refinement
164
1
Further Refinement and Final Concept Selection
164
1
Control Drawings
165
1
Coordination with Engineering, Manufacturing, and External Vendors
165
1
The Impact of Computer-Based Tools on the ID Process
165
2
Management of the Industrial Design Process
167
5
Technology-Driven Products
167
1
User-Driven Products
168
1
Technology-and-User-Driven Products
168
1
Timing of Industrial Design Involvement
169
3
Assessing the Quality of Industrial Design
172
3
Quality of the User Interfaces
172
1
Emotional Appeal
172
2
Ability to Maintain and Repair the Product
174
1
Appropriate Use of Resources
174
1
Product Differentiation
174
1
Summary
175
1
References and Bibliography
175
1
Exercises
176
1
Thought Questions
177
2
Design for Manufacturing
179
38
Design for Manufacturing Defined
181
2
DFM Requires a Cross-Functional Team
181
1
DFM Is Performed throughout the Development Process
182
1
Overview of the DFM Methodology
182
1
Estimate the Manufacturing Costs
183
8
Fixed Costs versus Variable Costs
185
1
The Bill of Materials
186
1
Estimating the Costs of Standard Components
187
1
Estimating the Costs of Custom Components
188
1
Estimating the Cost of Assembly
189
1
Estimating the Overhead Costs
190
1
Reduce the Component Costs
191
4
Understand the Process Constraints and Cost Drivers
191
1
Redesign Components to Eliminate Processing Steps
192
1
Choose the Appropriate Economic Scale for the Part Process
193
1
Standardize Components and Processes
193
1
Adhere to ``Black Box'' Component Procurement
194
1
Reduce the Assembly Costs
195
3
Keeping Score
195
1
Integrate Parts
196
1
Maximize Ease of Assembly
197
1
Consider Customer Assembly
198
1
Reduce the Support Costs
198
3
Minimize Systemic Complexity
199
1
Error Proofing
200
1
Consider the Impact of DFM Decisions on Other Factors
201
1
The Impact of DFM on Development Time
201
1
The Impact of DFM on Development Cost
201
1
The Impact of DFM on Product Quality
201
1
The Impact of DFM on External Factors
202
1
Results
202
2
Summary
204
1
References and Bibliography
205
1
Exercises
206
1
Thought Questions
206
1
Appendix A: Materials Costs
207
1
Appendix B: Component Manufacturing Costs
208
6
Terminology
208
1
Description of Processes
208
6
Appendix C: Assembly Costs
214
3
Effective Prototyping
217
16
Prototype Basics
218
5
What Is a Prototype?
218
1
Types of Prototypes
219
1
What Are Prototypes Used For?
220
3
Principles of Prototyping
223
3
Analytical Prototypes Are Generally More Flexible Than Physical Prototypes
223
1
Physical Prototypes Are Required to Detect Unanticipated Phenomena
223
1
A Prototype May Reduce the Risk of Costly Iterations
224
1
A Prototype May Expedite Other Development Steps
225
1
A Prototype May Restructure Task Dependencies
225
1
Planning for Prototypes
226
4
Define the Purpose of the Prototype
226
1
Establish the Level of Approximation of the Prototype
227
1
Outline an Experimental Plan
228
1
Create a Schedule for Procurement, Construction, and Test
228
1
Planning Milestone Prototypes
229
1
Summary
230
1
References and Bibliography
231
1
Exercises
231
1
Thought Questions
232
1
Economics of Product Development Projects
233
26
Elements of Economic Analysis
234
2
Quantitative Analysis
234
1
Qualitative Analysis
235
1
When Should Economic Analysis Be Performed?
235
1
Methodology
236
1
Build a Base-Case Financial Model
236
4
Estimate the Timing and Magnitude of Future Cash Inflows and Outflows
236
3
Compute the Net Present Value of the Cash Flows
239
1
The Base-Case Financial Model Can Support Go/No-Go Decisions and Major Investment Decisions
239
1
Sensitivity Analysis
240
3
Development Cost Example
240
2
Development Time Example
242
1
Use Sensitivity Analysis to Understand Project Trade-Offs
243
4
Six Potential Interactions
243
2
Trade-Off Rules
245
1
Limitations of Quantitative Analysis
246
1
Consider the Influence of the Qualitative Factors on Project Success
247
4
Projects Interact with the Firm, the Market, and the Macro Environment
247
2
Carrying Out Qualitative Analysis
249
1
Decrease in the Price of a Substitute Product
250
1
Increased Competition in a Complementary Product Market
250
1
The ``Option'' Value of Creating a Good Platform Product
251
1
Summary
251
1
References and Bibliography
252
1
Exercises
252
1
Thought Questions
253
1
Appendix A: The Time Value of Money and the Net Present Value Technique
253
6
What Interest Rate Should We Use?
255
1
Sunk Costs Are Irrelevant for Net Present Value Calculations
255
1
Dealing with Uncertainty in the Cash Inflow and Outflow Estimates
256
3
Managing Product Development Projects
259
24
Understanding and Representing Tasks
260
5
Sequential, Parallel, and Coupled Tasks
260
2
The Design Structure Matrix
262
1
Gantt Charts
263
1
PERT Charts
264
1
The Critical Path
265
1
Baseline Project Planning
265
7
The Contract Book
265
1
Project Task List
266
2
Team Staffing and Organization
268
1
Project Schedule
269
1
Project Budget
270
1
Project Risk Areas
271
1
Modifying the Baseline Plan
271
1
Accelerating the Project
272
2
Project Execution
274
5
Coordination Mechanisms
274
2
Assessing Project Status
276
2
Corrective Actions
278
1
Postmortem Project Evaluation
279
1
Summary
280
1
References and Bibliography
280
1
Exercises
281
1
Thought Questions
282
1
Index
283