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Tables of Contents for Amazon.Com
Chapter/Section Title
Page #
Page Count
Acknowledgments
xi
Preface
xiii
Introduction to the Paperback Edition
xv
Introduction
xvii
Who Is Jeffrey Bezos?
1
11
I'll Take Manhattan
12
21
Seattle
33
14
Garage In, Garage Out
47
17
Out to Launch
64
20
Get Big Fast
84
21
Raise the Bar
105
21
``Anal-Retentive'' About Customer Service
126
32
Toast of the Town . . . or Amazon.toast?
158
21
Poster Child for Internet Commerce
179
28
Get Bigger Faster
207
28
Get Profitable Eventually
235
16
Notes
251
10
Index
261