Preface 1. Cost, Value, Price: Three Pillars of Profit 2. Hidden Costs 3. Tradeoffs: Pain versus Gain 4. Do You Know Where Your Costs Are? 5. People, Knowledge, and/or Machines 6. From Volume to Variety 7. Racing Down the Learning Curve 8. Markets and Demand: How to Listen to Your Customer 9. Calculated Risks 10. Competing by Cooperating Notes Acknowledgments Index