Contents

Acknowledgments Introduction Beyond the Rational Model

1. How Value Is Created: Two Forms of Choice 2. Standing at the Helm 3. Charting Dilemmas and Steering Strategically 4. Lean and Local: The Integrity of Hanover Insurance 5. Odysseus Comes to Silicon Valley 6. Seven Steps to Reconciling Dilemmas Strategically 7. Efficiency and Effectiveness: Two Logics of Learning 8. Strategically Outclassed?: Culture and Strategy in tPacific Rim 9. The Shotgun Wedding: Industry and Academia 10. The Hunt for the Unicorn: A Critique of Pure Profit Notes Bibliography Index