The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding of what drives a range of consumption decisions, and equips them with the knowledge they will need in professional practice. Comprehensive examples of relevant marketing and advertising campaigns enrich the text and help reinforce the key concepts. Since e-commerce and Internet technology has become an integral part of conducting business, the authors discuss the relevance of technology as a vehicle for reaching the consumer, its role in consumer research, the development of marketing strategy, and its impact on the globalisation of consumer markets, throughout the text.

Product Description: Presenting cutting-edge studies from various countries into the theoretical and practical issues surrounding the literacy acquisition of at-risk children, this volume focuses specifically on the utility of technology in supporting and advancing literacy among the relevant populations...read more

Product Description: This bestselling book is filled with fun activities you can use to engage students in learning a world language. No matter what language and grade level you teach, you will love having a wide variety of tools at your disposal, from quick warm-up exercises to longer games and group activities...read more

Product Description: The 21st-century global linguistic landscape has seen many changes for language learners. New assessments have been made in a host of areas, especially regarding learners’ needs, motives, the target of instruction, and methodologies...read more

It's easy to bring the incredible iPad experience to your classroom today! The iPad is a natural fit for education in the 21st century, and this straightforward, full-color guide shows you just how to deploy it effectively in your educational institution. From understanding how iPads can be used for different learning styles to managing iPad content and classroom use, finding the apps to complement your curriculum, creating interactive lessons, and beyond, author Sam Gliksman, a sought-after consultant on integrating technology in schools, answers all your questions. Helps teachers and administrators see how to use iPads effectively in different grades, classroom settings, and curriculum levels Explains iPad's built-in media features and the importance of multimedia in modern education Explores iPad best practices, tools, and apps for a successful iPad program in your school Shows how the iPad can be used as a valuable tool for research, collaboration, communication, creativity, and discovery Provides tips and guidance on keeping information updated, managing content, and taking advantage of the iPad as a learning tool iPad in Education For Dummies is your guide to using the world’s most popular tablet to inspire and educate your students in a whole new way.

Product Description: Uncover how to integrate the Common Core in mathematics with this easy-to-use guide. With a focus on secondary mathematics, this resource will leave teachers feeling empowered to construct their own lessons with easy-to-follow ideas and suggestions...read more

Product Description: There have been a number of books published on various aspects of materials development for language teaching but Developing Materials for Language Teaching is the only one which provides a comprehensive coverage of the main aspects and issues in the field...read more

Product Description: Wondering what to do with that interactive whiteboard in the classroom? This book will help teachers master the essentials of SMART Notebook software so they can produce content-rich, interactive lessons that will get all students excited about learning...read more

Product Description: Help students get more out of the books they read with this big collection of tiered, reading-response activities on the topics you need to teach: plot, character, setting, main idea, sequencing, dialogue, conflict, conclusion, opinion, figurative language, and much more! Each reproducible is written at three levels—easy, medium, challenging—so you can match each child with a reproducible that’s just right for them to maximize independent learning...read more

Product Description: After years of helping others teach with a variety of interactive whiteboards (IWBs), Tony DeMonte found that, without a doubt, whiteboards can increase student engagement and motivation. But too often he encountered teachers who were unsure of how best to incorporate their IWBs in teaching and who ended up using them as glorified chalkboards, or worse, not at all...read more

Product Description: Focuses for the first time on materials development and applications of current research and theory for the main areas of applied linguistics (e.g. second language acquisition, pragmatics, vocabulary studies). There are many books on applied linguistic theory and research and there are now a number of books on the principled development of materials for language learning, but this book takes a new approach by connecting the two concerns...read more

Product Description: Motivating, manipulative wheels provide the perfect tool for students to learn about patterns in nature—such as life cycles, phases of the moon, and changing seasons—and to identify types of animals, plants, rocks, clouds, and more...read more