Product Description: The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work...read more (view table of contents, read Amazon.com's description)

Describes the most recent winners of the award for library public relations programs in a variety of categories

Product Description: An annual volume which highlights exceptional public relations efforts from all types of libraries - public and academic libraries, school library media centres, state libraries and networks, and special libraries. The programmes run the gamut from fundraising to reading clubs...read more

Describes the campaigns conducted by American and Canadian public and academic libraries to promote public awareness of library services