Product Description: Super Golfonomics continues along the path of Professor Shmanske's pathbreaking Golfonomics. It uses economic and statistical analysis of the sport of golf for three main purposes, (1) For the enjoyment of golfers and fans of professional golf, (2) to teach a little economics and show how it can be used to analyze the game of golf, and (3) to use golf statistics and golf course statistics to comment on social, political, and economic issues like gender discrimination, inefficient pricing and public finance...read more

Product Description: 'Stefan Késenne's work has added a new dimension to the literature by bringing a European perspective to the analysis of professional sports leagues. This text sets out his research programme in a clear and accessible manner. His work is profoundly influential in the sports literature and the lessons of this book need to be understood by all those interested in policies and practices of sports leagues...read more

Product Description: Athletes are some of the highest paid professionals in the world. The top players command salaries worth tens of millions of dollars, but the buck doesnt stop there. Money is everywhere in sports, from ticket prices and merchandise to endorsements and advertisements...read more

Product Description: A number of clubs in professional sports leagues exhibit winning streaks over a number of consecutive seasons that do not conform to the standard economic model of a professional sports league developed by El Hodiri and Quirk (1994) and Fort and Quirk (1995)...read more

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

Product Description: Money in Sports examines how money has become tied to sports in a variety of ways, and what implications this has for both athletes and fans. Have there always been professional athletes who earn huge salaries? What is the role of advertising in sports? Exciting and varied case studies are used throughout this book to illustrate issues and concepts...read more

Product Description: Sports Economics, the most comprehensive textbook in the field by celebrated economist Roger D. Blair, focuses primarily on the business and economics aspects of major professional sports and the NCAA. It employs the basic principles of economics to address issues such as the organization of leagues, pricing, advertising, and broadcasting as well as the labor market in sports...read more

Product Description: 'Written by some of the most prominent scholars in sports economics, this book focuses on issues that have been less investigated in the traditional literature so far. The covered topics range from specific questions of sport governance and sport finance to sport betting...read more

Product Description: This timely book offers a critical interpretation of the traditional social and economic accounts of sport. It provides an incisive analysis of professional sport and defines alternative foundations to the present model. The authors demonstrate that professional sport is an extremely complex phenomenon encompassing many unique factors depending on its global reach, financing and organization...read more