One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants. Campaign consultants have become vitally important to political candidates in recent years as strategists, fundraisers, and media specialists. The research in this book focuses on how consultants define negative campaigning, including the differences between issue attacks and character attacks, how and when criticism of the opponent should be implemented, and which media should be used to deliver attack messages. A statistical analysis of the survey data reveals insights into behavioral and professional differences among consultants with regard to party affiliation, gender, age, and level of experience. (view table of contents)

An authoritative Spanish dictionary draws on Oxford's extensive English and Spanish databases to compile 450,000 translations, covering more than 275,000 words. Original.

Product Description: Test student retention and clinical decision making skills with a variety of well-crafted chapter questions and realistic pediatric case studies designed to enhance student learning through application. Chapters in this study guide directly correlate with the text of Whaley & Wong's Nursing Care of Infants and Children, 6th Edition...read more

Product Description: Tight political races with their emotionally charged debates, mud-slinging, and uncertain outcomes are stressful for voters and candidates alike, but that stress may be healthy for democracy. In Competitive Elections and the American Voter, Keena Lipsitz argues that highly contested electoral battles create an environment that allows citizens to make more enlightened decisions...read more

Product Description: Why did Bob Dole get blamed for attack ads in 1996? How did Bill Clinton successfully portray Senator Dole and Speaker Newt Gingrich as the Siamese twins of the 1996 elections?In this new, updated edition, Darrell West helps readers understand how candidates from Eisenhower and Johnson, to Bush and Clinton have used television advertising to influence voters and win elections...read more (view table of contents, read Amazon.com's description)

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Product Description: pbk

Product Description: In this day of relentless political partisanship, is it possible to win elections and still act from a place of character and conscience? In Winning Without Compromising...Yourself, nine political coaches say the answer is an unqualified "YES...read more

Incorporating insights drawn from the 2002 campaign season, Herrnson (government and politics, U. of Maryland) updates his textbook looking at the role of congressional elections in American politics. Issues of voter choice, candidate presentation, and campaign reform receive attention. The impact o

Product Description: Democratic National Convetion 2008 is a photographic tribute of the DNC in Denver. For one memorable week in the summer of 2008, the ambitions of a groundbreaking politician and a rising city matched perfectly. US senator Barack Obama, the first African American presidential nominee of a major political party, made his way west to accept his historic nomination before a massive gathering under the stars...read more

Product Description: Beginning with the voting fiasco in Florida in November 2000, this volume addresses three important issues: voter fraud, campaign contributions, and political advertising.

Timely, multidisciplinary analysis of Obama’s presidential campaign, its context, and its impact.November 4, 2008 ushered in a historic moment: Illinois Senator Barack Obama was elected the forty-fourth President of the United States of America. In The Obama Effect, editors Heather E. Harris, Kimberly R. Moffitt, and Catherine R. Squires bring together works that place Barack Obama’s candidacy and victory in the context of the American experience with race and the media. Following Obama’s victory, optimists claimed that the campaign signaled the arrival of an era of postracism and postfeminism in the United States. This collection of essays, all presented at a national conference to discuss the meaning and impact of the nomination of the first presidential candidate of African descent, remind the reader that reaching a point in U.S. history where a biracial man could be deemed “electable” is part of a still-ongoing struggle. It resists the temptation to dismiss the uncertainty, hope, and fear that characterized the events and discourse of the two-year primary and general election cycle and brings together multidisciplinary approaches to assessing “the Obama effect” on public discourse and participation. This volume provides readers with a means for recalling and mapping out the enduring issues that erupted during the campaign—issues that will continue to shape how our society views itself and President Obama in the coming years.“This eclectic collection of essays serves as a timely analysis of that global figure in a way that is relevant to researchers, teachers, and students across various disciplines. By crossing scholarly, gender, and ethnic-racial lines and positions, this group of personal, political, and popular renderings of the 2008 campaign offers a much-needed illumination on the new, nontraditional president.” — Presidential Studies Quarterly“The Obama Effect resists the temptation to dismiss the uncertainty, hope, and fear that characterized the events and discourse of the two-year primary and general election cycle. By bringing together multidisciplinary approaches, the collection provides readers with a means for recalling and mapping out the enduring issues that erupted during the campaign—issues that will continue to shape how our society views itself and President Obama in the coming years.” — Stevenson University Newsroom“Neither biography, hagiography, or demonization, The Obama Effect provides a refreshingly balanced interrogation of many issues the candidacy and presidency of Barack Obama has unearthed in American society, politics, and identity construction. It is an important contribution to a much-needed substantive body of work trapped neither by Obamamania nor Obamaphobia. This is a highly recommended read ranging across disciplines.” — Ricky L. Jones, author of What’s Wrong with Obamamania?: Black America, Black Leadership, and the Death of Political Imagination

Product Description: Während die Wahl Barack Obamas mit großen Hoffnungen auf eine gesellschaftliche und politische Erneuerung verbunden war, macht sich heute eine zunehmende Politikverdrossenheit in der US-amerikanischen Bevölkerung breit. Sinkende Umfragewerte und wachsender Widerstand gegen zentrale Reformprojekte, Wahlverluste der Demokraten bei wichtigen Senats- und Gouverneurswahlen und eine medienwirksame oppositionelle Rechte deuten auf eine schwindende Unterstützung des Präsidenten hin...read more

An authoritative Spanish dictionary draws on Oxford's extensive English and Spanish databases to compile 450,000 translations, covering more than 275,000 words. Original.

Product Description: The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens – digital natives, greatly attracted by digital media – signaled the highest turnout in a long time...read more

Product Description: Written by John Clark and Brian Schaffner, this booklet addresses the 2010 congressional and gubernatorial races, with real-time analysis and references.

Product Description: So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade...read more

Product Description:  In investigating the presidential campaigns and early administrations of Barack Obama, George W. Bush, and Bill Clinton, Presidential Campaigns and Presidential Accountability shows how campaign promises are realized in government once the victor is established in the Oval Office...read more

Product Description: Do members of Congress follow through on the appeals they make in campaigns? The answer to this question lies at the heart of assessments of democratic legitimacy. This study demonstrates that, contrary to the conventional wisdom that candidates' appeals are just "cheap talk," campaigns actually have a lasting legacy in the content of representatives' and senators' behavior in office...read more