Product Description: Anyone interested in the study of attention will have had some exposure to the work of Anne Treisman. Anne Treisman has been one of the most influential cognitive psychologists in the last 50 years. Her research and theoretical insights have influenced a variety of disciplines, including vision sciences, auditory sciences, cognitive psychology, cognitive neurosciences, philosophy, psychiatry, neuropsychology, and behavioral neurology...read more

Product Description: Written by well-known specialists, here is a comprehensive handbook on human perception and performance. Volume one covers theory and methods; basic visual processes; auditory, kinesthetic, cutaneous, and vestibular senses; and space and motion perception...read more

Product Description: Written by well-known specialists, here is a comprehensive handbook on human perception and performance. Volume one covers theory and methods; basic visual processes; auditory, kinesthetic, cutaneous, and vestibular senses; and space and motion perception...read more

Most of us would agree that there’s a clear—and even obvious—connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of? The “hidden brain” is Shankar Vedantam’s shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside our conscious awareness but have a decisive effect on how we behave. The hidden brain has its finger on the scale when we make all our most complex and important decisions: It decides whom we fall in love with, whether we should convict someone of murder, and which way to run when someone yells “Fire!” It explains why we can become riveted by the story of a single puppy adrift on the ocean but are quickly bored by a story of genocide. The hidden brain can also be deliberately manipulated to convince people to vote against their own interests, or even become suicide terrorists. But the most disturbing thing is that it does all this without our knowing.Shankar Vedantam, author of The Washington Post’s popular “Department of Human Behavior” column, takes us on a tour of this phenomenon and explores its consequences. Using original reporting that combines the latest scientific research with compulsively readable narratives that take readers from the American campaign trail to terrorist indoctrination camps, from the World Trade Center on 9/11 to, yes, a puppy adrift on the Pacific Ocean, Vedantam illuminates the dark recesses of our minds while making an original argument about how we can compensate for our blind spots—and what happens when we don’t.

Product Description: An understanding of the senses - vision, hearing, touch, chemical and other non-human senses - is important not only for many fields of biology but also in applied areas such as human computer interaction, robotics and computer games...read more

Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain: • Why a company would spend billions to launch a product that its own analysts know will fail• How a police officer could run right past a brutal assault without seeing it• Why award-winning movies are full of editing mistakes• What criminals have in common with chess masters• Why measles and other childhood diseases are making a comeback• Why money managers could learn a lot from weather forecasters Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.  The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time. From the Hardcover edition.

Product Description: As our holistic view of the world grows and we become more aware of personal and collective energy, our level of perception is transforming from something singular-the physical form-to a greatly expanded awareness that includes intuition, past and present, right and left brain, and heart and body...read more

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Product Description: An exhaustive analysis of the role of mitochondria in cancer, this book surveys the Warburg Hypothesis, mitochondrial structure and function, and then outlines the metabolic and molecular alterations in mitochondria that are associated with human cancer.

Product Description: Book by Bernier, Ronald R.

Product Description: It has become accepted in the neuroscience community that perception and performance are quintessentially multisensory by nature. Using the full palette of modern brain imaging and neuroscience methods, The Neural Bases of Multisensory Processes details current understanding in the neural bases for these phenomena as studied across species, stages of development, and clinical statuses...read more