Product Description: How to Publish Your Newsletter is designed to steer editors, entrepreneurs, and volunteers through every phase of the newsletter publishing process—from planning to distribution. It offers practical advice on creating budgets, hiring staff, developing effective layout skills, setting realistic schedules, finding readers, and much more...read more

Product Description: When you need to do just one thing-design a newsletter-and do it fast, this efficient, to-the-point, highly visual guide delivers. Designers Katrin Straub and Torsten Buck show novice InDesign newsletter producers like you each step of the process-from acquainting you with standard newsletter elements to setting up the document, using typography and artwork effectively, and publishing for print, email, and the Web...read more

Here is the definitive book on graphic communications in a thoroughly researched and gloriously designed all-new fourth edition. Get deep inside the concepts and practical applications of traditional and cutting-edge media in the explosive world of contemporary visual art. Throughout its long and storied history, Graphic Communications Today has been the essential first step for aspiring visual artists. This landmark book presents the full scope of visual communication in all of its rich diversity more clearly and completely than any other book- anywhere. The fourth edition is written in an engaging style and contains examples of some of the finest visual arts collected from all over the world. What's more it opens windows into the creative world of graphic communication and the lives of those who create it for magazines, newspapers, advertising, animation, branding, television and film, photography, illustration, marketing communications, interactive multimedia, the Web and beyond.

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Product Description: This is the expert's guide to designing newsletters, in-house publications, and annual reports. Included are the best current work, interviews with designers, and an insider's look at the process. Creative Newsletters and Annual Reports Features: --Interviews and graphics which convey the special design challenges associated with information publications --The full spectrum of newsletters and annual reports--engaging work designed to increase awareness, to entertain, and to advertise goods and services --An essential collection of great design that demonstrates how to successfully convey "data" to a wide range of reader...read more (view table of contents, read Amazon.com's description)

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Provides design and production ideas for brochures, newsletters, and book and booklet designs that keep costs to the minimum (view table of contents)

Large corporations, small businesses, hospitals, museums, art groups, and charities all have one thing in common - the need to communicate information to clients, stockholders, employees, patrons, and members. The newsletter is the most efficient, and often the most economical, means of formal print communications. In order to be effective, however, a newsletter must catch the attention of a visually inundated audience. Newsletters Now: From Classic to New Wave features over 200 superbly designed and smartly produced newsletters which stand out from the mass of printed material. None of them are cookie-cutter designs, but rather each is a unique way of presenting otherwise routine material. Today, newsletters are just about as common as business cards, but never before has a book been devoted to examining the various forms, designs, and concepts behind the thousands that are annually produced. Newsletters Now offers the businessperson, organization director, and graphic designer a wide variety of newsletter possibilities to choose from. Steven Heller is a senior art director of The New York Times and art director of the New Times Book Review. He is also the editor of the AIGA Journal of Graphic Design, and contributing editor to Print and I.D. magazines. Elinor Pettit is president of her own graphic consultancy, and a professor of graduate communications design at Pratt Institute.

Newsletter Design A Step-by-Step Guide to Creative Publications "Make it dramatic. Make it readable. Make it believable." Words of advice to those who plan, design, or edit newsletters from the author of Newsletter Design, Edward A. Hamilton. Follow the advice of this designer of world-renowned publications and your newsletter will never land in the junk-mail pile. You'll learn techniques used by the most successful publications to attract readers and rivet their attention. Included in this step-by-step guide: * Planning visual content * Fast-paced journalistic writing * Forceful page layout * Eye-catching graphics * Strong, clear typography * Powerful photojournalism * Cost-wise production From selecting a name, logotype, and cover design to going on press, every element of producing a stand-out newsletter is explained step-by-step in clear language. Principles are expressed in simple terms that apply equally to desktop publishing or traditional T-square and typewriter. Layouts that are cluttered and complex--or bland and austere--can sabotage even the best editorial ideas. The author shows you how to avoid the stock, "off-the-shelf look". You'll learn to master simple but powerful page layout, sparkling typography that promotes clarity, strength and elegance. you'll learn how to edit and design with compelling journalistic photographs and vivid graphics. In addition, the book introduces a twelve-part grid design that not only opens up new creative possibilities and relief from the standard three-column page, it works perfectly with computer coordinates. There's plenty of support for desktop publishers using WordPerfect, Lotus, Adobe, and Quark. You'll get tips for spicing up your pages with tables, charts, graphs, pictographs, and maps, using simple software programs. It's all here. From logotype to printed pages, you won't find a more readable, on-the-money guide to designing newsletters.

Designed for the newsletter novice and fledgling designer, this comprehensive introduction considers producing a basic newsletter, moves on to address matters of type, color, and graphic alternatives, and presents a selection of professionally designed pieces. Original. (Beginner).