search for books and compare prices
luxuries marketing matches 20 work(s)
displaying 1 to 20 |
at end
show results in order: alphabetically | oldest to newest | newest to oldest
Hardcover:
9781466699588 | Business Science Reference, March 31, 2016, cover price $200.00
Paperback:
9780749474362 | 1 edition (Kogan Page Ltd, March 28, 2015), cover price $39.95
9780425138380, titled "Fear Was My Father" | Berkley Pub Group, August 1, 1993, cover price $4.99 | also contains Fear Was My Father | About this edition: Megan Phillips is willing to do anything to escape the terrifying secret of her past, but the man hunting her like an animal is able to follow her trail nevertheless.
Product Description: The meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to constantly rethink their marketing strategies to keep up with consumers' shifting expectations.The Management of Luxury consists of 26 contributions from 51 international experts that discuss key strategies for premium brand success...read more
Hardcover:
9780749471668 | Kogan Page Ltd, September 28, 2014, cover price $60.00 | About this edition: The meaning of luxury and the type of customer that buys luxury continues to evolve.
9780317028553, titled "Polish-Black Encounters: A History of Polish and Black Relations in America Since 1619" | Endurance Pr, June 1, 1982, cover price $15.00 | also contains Polish-Black Encounters: A History of Polish and Black Relations in America Since 1619
Product Description: * Explores issues relevant to sustainability and business management in luxury goods companies* Comprehensive collection of current thinking on sustainable luxury productsMost consumers of luxury products and services use them as status symbols â symbols of success...read more
Hardcover:
9781783530618 | Greenleaf Pubns, November 4, 2014, cover price $90.00 | About this edition: * Explores issues relevant to sustainability and business management in luxury goods companies* Comprehensive collection of current thinking on sustainable luxury productsMost consumers of luxury products and services use them as status symbols â symbols of success.
Hardcover:
9781137264688 | Italian edition edition (Palgrave Macmillan, January 8, 2014), cover price $44.00
Product Description: The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets...read more
Hardcover:
9781137287380 | Palgrave Macmillan, January 1, 2013, cover price $48.00 | About this edition: The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons.
Hardcover:
9781137270665 | Palgrave Macmillan, April 25, 2013, cover price $48.00
Hardcover:
9780749464912 | 2 edition (Kogan Page Ltd, October 28, 2012), cover price $49.95
9780263123142, titled "Dark Mosaic" | Large print edition (Thorndike Pr, April 1, 1990), cover price $15.95 | also contains Dark Mosaic
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
Hardcover:
9781118171769 | 2 edition (John Wiley & Sons Inc, August 14, 2012), cover price $71.00
9780470823262 | John Wiley & Sons Inc, March 31, 2008, cover price $53.00 | About this edition: A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors.
Hardcover:
9780230293571 | Palgrave Macmillan, May 15, 2012, cover price $48.00
Paperback:
9780981986944 | Paramount Books, May 6, 2011, cover price $34.95
Hardcover:
9781409418900 | Gower Pub Co, March 1, 2011, cover price $124.95
Hardcover:
9780230555365 | Palgrave Macmillan, April 15, 2010, cover price $70.00
Miscellaneous:
9780230278271 | Palgrave Macmillan, April 15, 2010, cover price $24.99
Hardcover:
9780749454777 | Kogan Page Ltd, February 28, 2009, cover price $49.95
Hardcover:
9780793193073 | Kaplan, January 15, 2005, cover price $27.00
Cites the evolution of luxury-based consumerism in America, seeking to define the category itself while considering luxury from a manufacturing and customer perspective and drawing conclusions on the economic impact of luxury spending. Reprint. 35,000 first printing.
(view table of contents)
Paperback:
9780743245067 | Reprint edition (Simon & Schuster, June 1, 2003), cover price $19.99 | About this edition: Cites the evolution of luxury-based consumerism in America, seeking to define the category itself while considering luxury from a manufacturing and customer perspective and drawing conclusions on the economic impact of luxury spending.
Cites the evolution of luxury-based consumerism in America, seeking to define the category itself while considering luxury from a manufacturing and customer perspective and drawing conclusions on the economic impact of luxury spending.
(view table of contents)
Hardcover:
9780231124966 | Columbia Univ Pr, March 1, 2002, cover price $55.00 | About this edition: Cites the evolution of luxury-based consumerism in America, seeking to define the category itself while considering luxury from a manufacturing and customer perspective and drawing conclusions on the economic impact of luxury spending.
Paperback:
9780425138380 | Berkley Pub Group, August 1, 1993, cover price $4.99 | also contains Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare | About this edition: Megan Phillips is willing to do anything to escape the terrifying secret of her past, but the man hunting her like an animal is able to follow her trail nevertheless.
Hardcover:
9780263123142 | Large print edition (Thorndike Pr, April 1, 1990), cover price $15.95 | also contains The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Paperback:
9780373112104 | Harlequin Books, October 1, 1989, cover price $2.50
Hardcover:
9780317028553 | Endurance Pr, June 1, 1982, cover price $15.00 | also contains The Management of Luxury: A Practitioner's Handbook
displaying 1 to 20 |
at end