Product Description: This is the completely revised, second edition of How to Run for Local Office. This new edition includes everything that made the first edition so popular, selling over 18,000 worldwide and used by dozens of universities and colleges, including Harvard, Oklahoma State University, Ohio State Univerisity, Indiana State Univerisity, Keene State College, Pennsylvania Fels Center of Government and even West Pointe Military Academy...read more

For those who want to get elected themselves, help their local candidates get elected, or see their favorite ballot measures and initiatives pass, Catherine Shaw has written this clear, concise handbook. Based on the author's three terms as mayor and her numerous successes in managing campaigns is support of both candidates and issues, this book gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The book also contains helpful illustrations of campaign brochures, lawn signs, flow charts, and an appendix of useful forms for photocopying.Shaw's own experience with winning elections, including some in which she was outspent by a five to one margin, attests to the success of her campaign organization techniques. Her witty, anecdotal style never obscures the book's main message: A well-organized campaign wins elections. The Campaign Manager assures citizens that politics do matter, and that citizens working at the local level can be successful.

Provides information on running for elective office, covering such topics as getting organized, campaign literature, campaign signs, raising campaign money, endorsements, commercials, and surveys. (view table of contents)

Discusses the details of planning and organizing a campaign, recruiting staff and volunteers, and making effective use of literature, mailing lists, newspapers, radio, and TV

Product Description: Book by Holstein, Michael E., Matthew Farmer

Discusses the details of planning and organizing a campaign, recruiting staff and volunteers, and making effective use of literature, mailing lists, newspapers, radio, and TV

Product Description: Book by Harvey Yorke, Liz Doherty