Product Description: Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how.• Offers practical, step-by-step guidelines for librarians wishing to launch a librarian-curated, self-publishing author award program• Inspires librarians to explore a new area of service and maintain their libraries' relevance• Describes how to position librarians in a new leadership role with curation, eBooks, and self publishing to better engage their communitie...read more

Product Description: From librarians to volunteer workers, staff to student workers, all library personnel need to deliver great customer service. This book presents innovative instructional methods that will inspire you to take a fresh approach to customer service training...read more

Product Description: Managing Your Brand: Career Management and Personal PR for Librarians sets out guidelines for developing career pathways, including options for career change and the exploration of community service, as an avenue that can provide new opportunities...read more

Product Description: Your brilliant ideas deserve the best, most powerful presentations. This book enables all public speakers to take their presentations from incredible concept to masterful delivery.• Provides key information that will benefit speakers in all types of professions, regardless of their level of experience or confidence in presentation―all in a single volume• Supplies practical tips and tricks from industry-leading presenters that can be easily implemented to improve presentation effectiveness• Explains concepts about communication that will not only benefit those who speak to groups and make presentations, but also help students, front line staff, managers, administrators, and independent consultants critically rethink how and why they present information to a given audienc...read more

Product Description: This book provides practical strategies and step-by-step plans for developing advocacy initiatives for school libraries.• Practical advice from expert advocates• Step-by-step guidance for developing an advocacy program• A comprehensive glossary of terms • An examination of the proactive role of school librarians in successful advocacy initiative...read more

Product Description: The second edition of PR powerhouse Lisa Wolfe s guide gives you solid publicity, positioning, and promotional wisdom. The guide's five new chapters: "Positioning Libraries in the 21st Century" , "Brand-building for Libraries" , "Using Technology as a PR Tool" , "Creative Effective Web Communications" , and "Planning for Crisis Communications" provide sweeping new ideas to address your most significant PR challenges and opportunities...read more

Product Description: Marketing expert Suzanne Walters helps you develop a winning plan for marketing library programs and services to your community. Her easy-to-complete brainstorming sheets and questionnaires help your library: Create a solid mission statement; Conduct a SWOT analysis; Perform market research, and Draft plans and campaigns...read more

Product Description: Now in Paperback! As institutional budgets become tighter and information sources wider and more complex, archivists, manuscript curators and staff of special collections seek ways to broaden the use of their materials, bringing their services and their story to wider publics...read more

Consensus is that any provider of products or services should be engaged in marketing. It is usually less clear what sort of marketing activity is appropriate, how to relate it specifically to library services and how to do it effectively without an in-house expert. This guide begins with the principles of marketing, and relates the basic concepts of product, pricing, placement and promotion to the library world. Subsequent chapters deal with market research, customer service, merchandizing, strategic market planning, marketing and fund raising, and marketing and political issues.

Product Description: The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work...read more (view table of contents, read Amazon.com's description)

Product Description: This practical how-to is designed for library directors, staff, trustees, and supporters who want to assertively advocate, promote, defend, and ensure financial support for their libraries. Includes examples of actual newsletters, editorials, PSA scripts, promotional materials, annual reports, and petitions...read more (view table of contents, read Amazon.com's description)

Product Description: Does dealing with angry customers eat up staff time, increase stress at public service desks, and undermine morale? This work introduces the many causes and faces of anger as well as practical techniques for dealing with angry patrons...read more (view table of contents, read Amazon.com's description)

(view table of contents)

Product Description: Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This new edition of Weingand's practical handbook gives a broad overview of the entire marketing/planning system-from a working definition of marketing, creating a marketing team, and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, connecting to customers, promoting services, and evaluating the end result...read more

Product Description: This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of "Customer Service Excellence: A Concise Guide for Librarians" (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven - ones that position the library and its products and services for success, no matter what the future holds...read more (view table of contents, read Amazon.com's description)

Product Description: This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity...read more (view table of contents, read Amazon.com's description)

Explains how to organize a Friends of the Library group, recruit new members, plan programs, raise funds, and lobby local, state, and federal governments

(view table of contents)

Product Description: How do you deal with homeless patrons who come to the library to sleep? What about young adults who come to the library to party? Just what is a "patron behaviour policy" and does your library need one? 15 contributors have teamed up to provide answers to these and many other questions, and to provide sound strategies for dealing with negative patron behaviour...read more (view table of contents, read Amazon.com's description)

Product Description: Step-by-step guidelines for maintaining positive communication with patrons.

Discusses the aspects of good customer service, management commitment, staff training, the employee as a customer, reward and recognition, market research, and ways to keep customers for life