Product Description: This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them...read more

The book is a coaching guide for anyone interested in intellectualproperty and those wanting to embark on or develop patent creation.It draws on the authors’ extensive experience and insightsfrom change projects, management and leadership at Nokia. The book guides the reader through each stage of setting up asuccessful unit, inviting active involvement by asking vitalquestions about their needs and aims. Focusing on key issues andthemes involved, it provides examples, diagrams and models toillustrate how they can be out in to practice. Critical chaptersinclude the core activities of patent creation, possibleorganisational models, costs, quality and the comparison ofexternal and internal allocation of tasks. Discussion concentrateson how to such define roles and responsibilities and the managementtechniques of external resources.The book encourages the reader to challenge their currentorganisational structure and strategy by introducing variousmethods and tactics that can be deployed when considering patentcreation, then offering advice into the pros and cons of techniquesand how such methods can be assessed. The book highlights how knowledge and innovation can be utilisedand protected, which due to the increased importance ofintellectual property rights, especially the use of patents, isessential for every business.

Product Description: In today’s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas...read more

Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.