Product Description: Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue.In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J...read more

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Product Description: A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV...read more (view table of contents, read Amazon.com's description)

Product Description: A practical guide on how small businesses and non-profit organizations can get publicity at little or no cost. It tells the manager or entrepreneuer how to develop a news release, plan and hold news conferences, create news, write releases for broadcast news, how newspapers work and how to give them what they need...read more

Tells how to deal with reporters, write news releases, find the best media outlets, handle promotions, and obtain media coverage

Product Description: This updated and expanded edition is designed to be a first-hand, authoritative portrait of the "real" world of public relations. This collection of readings includes the latest developments during the profession in the late 1980s...read more