An accessible guide to significant trends in marketing covers such topics as product planning and development, marketing research, global marketing, the role of the customer, and quality in the marketing process

Product Description: This book is for the bummed out, burned out, and stressed out professional, stay-at-home parent, or retiring boomer who dreams of a home-based job or business, but doesn’t know how to make that dream a reality. Unlike the many "change-your-life" books that promise much and deliver little—Undress4Success provides expert, practical advice about: 1) what home-based jobs are available, what talents they require, what they pay, who’s hiring, and how to land one; 2) how to use the Web to search for work-at-home jobs and business opportunities without being scammed; 3) how to turn professional talents into a freelance business; and 4) how to convince an employer to adopt a telecommuting program...read more

As more people choose to work from home, the challenges for both the home worker and traditional management increase. Many questions arise regarding how to appraise the remote worker, the logistics of home working, and productivity. The authors focus on developing the right skills to cope with this new environment and stress the importance of knowing what the homeworker needs.Other issues addressed are finding the right balance between the office, home and client sites, dealing with the creation of workable home office environment, and technological and legal issues.

Product Description: How does working at home change people’s activity patterns, social networks, and their living and working spaces? Will telecommuting solve many of society’s ills, or create new ghettos?Penny Gurstein combines a background in planning, sociology of work, and feminist theory with qualitative and quantitative data from ten years of original research, including in-depth interviews and surveys, to understand the impact of home-based work on daily life patterns...read more

Product Description: Gender often influences the type of occupation that individuals choose, as well as the way they work and the outcomes of that work. Home-based employment is no different. The proximity of these workers to their families' living activities provides an unique opportunity to study the effects of work-at-home on family interaction and the role that gender plays in this traditionally female-dominated situation...read more (view table of contents, read Amazon.com's description)

Product Description: Gender constructions do not stop at state boundaries. Global understandings of masculinity and femininity can emerge out of the matrix of international politics. Proposing an innovative conception of global politics by de-emphasizing state actors and instead analyzing competing transnational discourses, The Global Construction of Gender focuses specifically on people who work at home for pay...read more (view table of contents, read Amazon.com's description)

An innovative resource offers a wealth of advice and strategies for successfully working at home by covering such issues as child-care considerations, separating work and personal life, coping with interruptions, creating an efficient work space, resolving conflicts, and much more. Original.

Discusses options for parents who want to start a home-based enterprise, looking at opportunities, ways to balance family and household responsibilities, planning your space needs, and tips on adjusting to the new environment

Offers information and advice on working from home, including tips on computer fraud protection, child care, and coworker resentment (view table of contents)

Product Description: A wealth of information.

Product Description: Book by Rowbotham, Sheila