Product Description: This book is now on its 5th edition.

Product Description: A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized...read more

Product Description: Book by Hosford, Bowen

Product Description: The Effects of Transformation In Transforming Healthcare Organizations, the authors assert that only leaders who are willing to pursue innovation and creativity can effect a transformation--and they describe the knowledge, skills and attitudes necessary for success...read more (view table of contents, read Amazon.com's description)

Product Description: Effectively Manage Key Stakeholders This helpful book shows health care executives how to integrate their day-to-day activities with their organization's strategic objectives. Using an explicitly strategic approach, it will help managers understand and put into practice the skills they need to manage key stakeholders effectively...read more

Product Description: In The Strategic Health Care Manager, George H. Stevens reveals how rising competition, widespread cost control measures, and other trends have profoundly changed the way health care is delivered and managed - and have led to new responsibilities, roles and performance expectations for health care managers...read more

Product Description: Provides sound advice on the critical elements of managerial control--including allocating resources, training, and monitoring performance--and offers guidance for systematically applying these principles to the management of health care programs...read more

Product Description: Book by Duncan, W. Jack, Ginter, Peter M., Swayne, Linda E.

Product Description: Using TQM StrategiesA major contribution . . . an authoritative, comprehensive overview of health care TQM accessible to executives and practitioners alike.--Glenn Laffel, editor, Quality Management in Health CareDrawing on the lessons they learned in their own hospital, the authors show you how to utilize the philosophy of continuous improvement in all business and clinical functions, employ teams for problem solving, and continually strive to meet and exceed customer needs...read more

Product Description: Organized around the traditional functions of management approach, this text is targeted at the junior or senior level Health Care Management course. The course may also be found in the school of business, nursing schools, allied health institutes and health care administration programmes...read more

Product Description: Book by Caldwell, Chip

Measuring and Managing Health Care Quality is a manual designed to aid in understanding how a variety of techniques, methods, and protocols can be integrated into a comprehensive, cyclic system to promote safer, more effective and efficient care. It is an ideal resource for quality managers, clinicians, members of quality task forces, or anyone new to quality measurement and management. Faced with the need to report on processes of care, patient satisfaction, and standards of performance, health care providers can use this manual to help evaluate the validity and usefulness of current measurements and to consider new options to replace or supplement those already in use. The manual guides health care providers through the process of improving the quality of health care by providing information on measuring performance, comparing performance with a standard, analyzing processes of care, identifying opportunities for improvement, and selecting interventions. Useful tools include: detailed step-by-step procedure for measuring and comparing outcomes of care, guide to the importance and impact of protocols, a model plan for organizational protocol development, an appendix of sample protocols collected from medical organizations from across the country, information on collecting information from patients, including analysis of questionnaires and surveys, and introduction of standard statistical methods that can be used to measure, risk adjust, and compare clinical outcomes. For Orders and Inquiries, please call: 1-888-427-5800.

Product Description: Book by Lombardi, Donald N.

Product Description: This book will help you assess reorganization options and - just as important - will help you renew staff morale in a time of change. An appendix presents 20 reactions employees have when confronted by change and 20 ways to understand and respond to these reactions. (view table of contents, read Amazon.com's description)

Product Description: This text is designed to acquaint the student with the role of supervision in a healthcare organizational setting. Coverage includes information technology and implications, managed care and healthcare reform systems. (view table of contents, read Amazon.com's description)

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Product Description: For managers who have the basics of service management in place, this nuts-and-bolts guide helps tackle service challenges that cut across all work teams through a "one goal at a time" approach. Book includes do-it-yourself kits that offer detailed guidance and concrete resources needed to achieve three objectives: Improving first impressions Providing excellent explanations to customers Improving service recovery (effective complaint handling...read more

Product Description: With the myriad changes in the way health care is delivered, members of the governing boards of hospitals and other health care organizations are faced with unparalleled challenges. Their role calls for knowledgeable decision-making during turbulent times and in the face of dramatic change...read more

Product Description: American College of Healthcare Executives 2000 James A. Hamilton book of the year award Written by Dennis Pointer and James Orlikoff, two of the most experienced and highly regarded governance consultants in the country, Board Work presents a practical model focusing on those factors that most affect board performance...read more (view table of contents, read Amazon.com's description)