Eric Lonergan explores our complex relationship with money. In a provocative and insightful analysis, he argues that few things seem to matter more to us, but few things are as poorly understood. Economists have long worked with the theory that our relationship to money is rational, but not all our reactions to it make sense. Lonergan shows that many of our views about money, credit and saving are little better than prejudices. The same social and emotional forces that affect quant traders in the world’s financial markets can be seen in the mania of Pokémon card trading in the school playground.This fascinating book reveals the tension between money’s capacity to assist us in our lives and its propensity to cause instability and to distort our values. We are limited in our ability to control money’s power, says Lonergan, but only by understanding money better, and thinking about it less, may we get on with enjoying what we have.

The main feature of Personal Finance is its hands-on approach keyed to the concepts readers need to build their own financial plans. The text’s six parts are all pieces of a financial plan; Chapter 22 is the capstone.  A running example throughout the book and a variety of end-of-chapter cases reinforce the practical aspects of planning.

Product Description: When it comes to our money, many of us make the same mistakes over and over again. We are confident when we should panic. We believe that stock we heard about on CNBC or saw promoted on Twitter is the next Apple or Google. Or we find managing our money difficult and boring, and we don't pay any attention at all...read more

Product Description: In his new book, investment expert Jim Jubak explores the “new normal” of market volatility. With remarkable insights into the zeitgeist of financial markets and the economy, Jubak combines the big macro trends with the more mundane aspects of life to depict why volatility is here to stay, why things are not going to get any calmer soon, and how you can make investing decisions to profit off this new reality...read more

Product Description: Retirement planning is difficult enough without having to contend with misinformation. Unfortunately, much of the advice that is dispensed is either unsubstantiated or betrays a strong vested interest. In The Essential Retirement Guide, Frederick Vettese analyses the most fundamental questions of retirement planning and offers some startling insights...read more

This book helps readers feel comfortable identifying and dealing with the opportunities and challenges facing human resource management, enabling managers to view the issues and challenges from the viewpoints of the employee, employer, and society.

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Product Description: Personal financial planning is an ongoing process that involves examining all existing resources, developing a plan to use them, and systematically implementing the plan to achieve your goals. While young adults yield immense spending power, many lack the financial knowledge necessary to manage their money wisely...read more

Product Description: Women control more than 60 percent of the wealth in this country, yet few financial models consider the relevant issues specific to women — particularly in understanding the impact that physical and emotional needs can have on financial wealth...read more

Product Description: Jeff Yeager, the man dubbed The Ultimate Cheapskate by Matt Lauer on Today, offers a completely fresh take on personal finance, teaching us how to enjoy life more by spending less. He will show you how to buy less stuff, retire young, and live financially free, while you make a positive difference in people’s lives and save the planet along the way...read more

Product Description: The official CFP guide for career excellence CFP Board Financial Planning Competency Handbook is the essential reference for those at any stage of CFP certification and a one-stop resource for practitioners looking to better serve their clients...read more

Are you ready? You can take a huge step toward making your relationship better, stronger, and healthier right now by listening to this audiobook.Every couple argues about money. It doesn’t matter if you’re raking in the cash or barely getting by, if you’ve been married for forty years or dating for four months. Money touches every decision you make as a couple―from the $5 cup of coffee to the $50,000 car. And when the two of you don’t see eye-to-eye on how much to spend or how much to save, that’s when arguments turn into ugly, toxic fights that leave both of you feeling hurt and angry. That’s why money has become the number one cause of divorce in the United States. Obviously, something needs to change.Are you both ready to take our Money Personality Profile? Once you know your Money Personalities, you can get to the root of money arguments and start working together. You’ll discover what has an impact on your loved one’s money decisions. You’ll learn how to talk about money in a way that’s actually kind of fun. And you’ll figure out how to put an end to money secrets and lies once and for all.That’s a big promise. But tens of thousands have adopted The Money Couple’s methods and enjoyed a whole new way of living with love and money. You can be on the way to building something beautiful together today.