The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.

Product Description: Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry...read more

Product Description: From the rise of the Fashion Café to the phenomenon of the supermodel, from "House of Style" to "Unzipped," the world of fashion has taken center stage in contemporary culture, for better or for worse. In turn, although the idea of fashion has been in circulation since time immemorial, not until recently has its profound and variegated effects–on economic activity, on social and sexual mores, and on aesthetic and psychological formulations–been fully considered...read more

Product Description: Fashion is more that supermodels in odd clothes pouting and pirouetting on Parisian catwalks. Commentators and theorists have variously seen fashion as a social, economic or aesthetic force, or sometimes as all three at once. Fashion helps to form our individual identities and lets us stand out from the crowd...read more