Product Description: What accounts for our tastes? Why and how do they change over time? In this innovative book Stanley Lieberson analyzes children’s first names to develop an original theory of fashion. Children’s names provide an opportunity to view the pure mechanisms of fashion, unaffected by commercial interests that influence many fashions and tastes, says Lieberson...read more

The author of The Trendmaster's Guide reveals how 'contradictory trends' can help business leaders to plan and execute a successful professional strategy, in a resource that explores unlikely lucrative concepts in the realms of luxury commodities, mass customization, and social capitalism.

A product development executive who has worked with some of the world's top designers shares a wealth of tips and examples on how to anticipate trends, advising businesspeople about how to best prepare for upcoming customer demands. 25,000 first printing.

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The entrepreneur who gave us 'Wacky Wallwalkers' shares the secrets of his faddish success, offering advice on how to market and finance on a shoestring budget