Increased competition with other types of fuels and concerns for the environment have made it necessary for utilities to develop more effective strategies to market electricity. This reference guides utility planners and managers in developing a well-defined marketing plan that should get results. The reader learns how to define and promote the advanatges of electricity, as well a how regulatory, environmental and technological barriers can be effectively addressed and overcome to enable the utility to better serve its customers. The latest electrification technologies and their importance are also covered.

Product Description: Wave power is a green energy technology that harnesses a renewable resource. Learn about how this energy technology developed, the risks and rewards of wave power, and whether or not we can ride the waves to solve the energy challenges of the future.

Product Description: Patient Education in Rehabilitation is included in the 2015 edition of the essential collection of Doody's Core Titles.Patient Education in Rehabilitation applies patient education skills to the clinical rehabilitation process in a reader-friendly manner...read more

A critical analysis of the impact of the escalating global energy demand and economic growth on the electricity supply examines the implications of the looming energy crisis, discusses a wide range of related political and economic issues, and proposes a comprehensive program of technical solutions and regulatory reform to avert a global disaster.

Product Description: In the late 1990s, while Enron was flying high, a smaller power company flew under the radar. AES was founded in 1981 according to a different set of principles—fiscally conservative investment strategies paired with the belief that business can be both fun and socially responsible...read more

Like its predecessor, The Economic Impacts of Terrorist Attacks, this volume comes out of the work of the Center for Risk and Economic Analysis of Terrorism, located at the U. of Southern California and sponsored by the Department of Homeland Security. The editors (all of the School of Policy, Planning and Development at the U. of Southern California) present 16 papers dedicated to risk assessment and economic modeling as applied to the threat of terrorism. The volume contains an empirical analysis of the Terrorism Risk Insurance Act and a broad overview of terrorism policies. In a section on security, the reader will find discussion of cost-effective risk management approaches to urban terrorism, optimal inspection strategies for Coast Guard operations, and risk management at the National Park Service. Papers also address macroeconomic, sectoral, and spatial impacts of terrorism, specifically estimates of indirect economic impacts of a food terrorism event, simulation of the state by state effects of attacks on three major US ports, and the national and interregional economic impact of attacks on major US theme parks. A final set of papers look at the electric power sector and include treatments of cost-benefit analysis of prevention of worst-case electricity scenarios, risks and economic costs of a terrorist attack on the electrical system, and two-sided electricity markets as self-healing systems. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Product Description: The electric industry's most referenced title for more than twenty years… now in its 8th edition.In this new edition, renowned author and industry analyst, Leonard Hyman, explains the basics and provided valuable insights into the future of the electric market...read more

Product Description: Cover is a little bit wrinkled. But pages are clean and unmarked.

An essential overview of post-deregulation market operations in electrical power systems Until recently the U.S. electricity industry was dominated by vertically integrated utilities. It is now evolving into a distributive and competitive market driven by market forces and increased competition. With electricity amounting to a $200 billion per year market in the United States, the implications of this restructuring will naturally affect the rest of the world. Why is restructuring necessary? What are the components of restructuring? How is the new structure different from the old monopoly? How are the participants strategizing their options to maximize their revenues? What are the market risks and how are they evaluated? How are interchange transactions analyzed and approved? Starting with a background sketch of the industry, this hands-on reference provides insights into the new trends in power systems operation and control, and highlights advanced issues in the field. Written for both technical and nontechnical professionals involved in power engineering, finance, and marketing, this must-have resource discusses: * Market structure and operation of electric power systems * Load and price forecasting and arbitrage * Price-based unit commitment and security constrained unit commitment * Market power analysis and game theory applications * Ancillary services auction market design * Transmission pricing and congestion Using real-world case studies, this timely survey offers engineers, consultants, researchers, financial managers, university professors and students, and other professionals in the industry a comprehensive review of electricity restructuring and how its radical effects will shape the market. (view table of contents)

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Product Description: Energy Investing that gets beyond the hype 2001 was perhaps the most tumultuous year in the modern history of the energy industry. As with telecommunications, computer and information technology, and Internet/e-commerce businesses over the last two decades, it is now a truly delicate but potentially lucrative time to invest in electricity...read more (view table of contents, read Amazon.com's description)

Product Description: Many states within the U.S., and many countries across the world, are opening their electicity markets to competition. Many others are uncertain about their plans. These differences emphasize the complexities involved in the technology and regulatory structure of the electricity industry--an industry for which the introduction of market competition has been notoriously difficult...read more (view table of contents, read Amazon.com's description)

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Product Description: Shows consumers what ESCOs, energy/engineering service companies, are, how they work, and their benefits for electricity and natural gas users. Designed to help readers increase their odds of success in dealing with, and contracting with ESCOs...read more (view table of contents, read Amazon.com's description)

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Product Description: A useful book produced by the Public Utilities Reports

Product Description: Book by Awerbuch, Shimon, Hyman, Leonard S., Vesey, Andrew

Product Description: Customer Choice is a carefully chosen collection of chapters written by the brightest minds in the utility industry. These include senior practitioners at utilities, unregulated power companies and regulatory commissions, as well as academics and researchers who are at the cutting edge of knowledge about competitive business strategies for retail markets...read more

Product Description: In her new book, Power Branding, author and industry expert Ann Chambers examines marketing and branding of electricity - what it is, how branding takes place, and what its benefits are for electric utilities, marketers, and even natural gas companies allied with utilities...read more

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