Product Description: Businesses promote their environmental awareness through green buildings, eco-labels, sustainability reports, industry pledges and clean technologies. When are these symbols wasteful corporate spin, and when do they signal authentic environmental improvements? Based on twenty years of research, three rich case studies, a strong theoretical model and a range of practical applications, this book provides the first systematic analysis of the drivers and consequences of symbolic corporate environmentalism...read more

Product Description: As awareness of global environmental problems spreads, the natural environment has become an area of high strategic significance for organizational managers and other policy makers. Since scholars turned their attention to the natural environment in the early 1990s, research on corporate environmentalism and organizational greening has become a vibrant field...read more

Product Description: Most companies today have some commitment to corporate social responsibility, but implementing these initiatives can be particularly challenging. While a lot has been written on ethical and strategic factors, there is still a dearth of information on the practical nuts and bolts...read more