Product Description: This is a reprint of a previously published book. The original title was Playing by Different Rules. It deals with the Genral Mills/ Parker Brothers Merger.

Product Description: In today's hypercompetitive global economy bigger is usually better, and one of the fastest ways to grow a company is through mergers and acquisitions. Now, in a book that will be a source of inspiration and ideas for every ambitious business person, reporter Curt Schleier acquaints readers with the personalities behind some of the most spectacular M&As of the past decade...read more (view table of contents, read Amazon.com's description)

Product Description: During the 1980s a dramatic change in the evolution of the modern corporation took place. The phenomenon, which has been labelled "refocusing," "de-diversifying," "de-conglomerating," or simply "getting back to basics," has changed the terrain of American business...read more

Analyzes the merger of General Mills and Parker Brothers and describes the differing management styles that led to their separation