Product Description: Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining two contemporary and important subject areas – namely that of international management and also language and communication in multi-language contexts – the author of this book presents a wealth of ideas, examples and applications taken from international and global contexts, which show that ‘language matters’ in the pursuit of international business affairs...read more

Product Description: Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus...read more

Product Description: Der Wandel zu globalen Unternehmensstrukturen erfordert immer häufiger die Wahrnehmung von Managementaufgaben auf internationaler Ebene. Der vorliegende Band bereichert den Stand der Forschung zum interkulturellen Management um zwei empirische Elemente: Zum einen werden die betriebswirtschaftlichen Lehrangebote mit internationalem bzw...read more

Product Description: This is a collection of articles relating to cross cultural behaviour and management styles, which is fast becoming part of the curriculum for European/international business studies courses at undergraduate level and the increasingly international MBA...read more

Product Description: Good communication creates good relationships, high morale, and an increase in productivity and profits. Cultural differences can create tremendous problems in communication, and in today's international business world, this can have dramatic effects...read more