Product Description: There is a costly misconception in business today--that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth...read more

Product Description: Analytics for Leaders provides a concise, readable account of a complete system of performance measurement for an enterprise. Based on over twenty years of research and development, the system is designed to provide people at all levels with the quantitative information they need to do their jobs: board members to exercise due diligence about all facets of the business, leaders to decide where to focus attention next, and people to carry out their work well...read more

Product Description: Ryall and Bramson's Inference and Intervention is the first textbook on causal modeling with Bayesian networks for business applications. In a world of resource scarcity, a decision about which business elements to control or change – as the authors put it, a managerial intervention – must precede any decision on how to control or change them, and understanding causality is crucial to making effective interventions...read more

Product Description: Employ heuristic adjustments for truly accurate analysis Heuristics in Analytics presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the scenario at hand...read more

Product Description: Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability...read more