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Paperback:
9781602391246 | Skyhorse Pub Co Inc, November 1, 2007, cover price $14.95
How did white bread, once an icon of American progress, become âwhite trashâ? In this lively history of bakers, dietary crusaders, and social reformers, Aaron Bobrow-Strain shows us that what we think about the humble, puffy loaf says a lot about who we are and what we want our society to look like. Â White Bread teaches us that when Americans debate what one should eat, they are also wrestling with larger questions of race, class, immigration, and gender. As Bobrow-Strain traces the story of bread, from the first factory loaf to the latest gourmet pain au levain, he shows how efforts to champion âgood foodâ reflect dreams of a better societyâeven as they reinforce stark social hierarchies. Â In the early twentieth century, the factory-baked loaf heralded a bright new future, a world away from the hot, dusty, âdirtyâ bakeries run by immigrants. Fortified with vitamins, this bread was considered the original âsuperfoodâ and even marketed as patrioticâwhile food reformers painted white bread as a symbol of all that was wrong with America. Â The history of Americaâs one-hundred-year-long love-hate relationship with white bread reveals a lot about contemporary efforts to change the way we eat. Today, the alternative food movement favors foods deemed ethical and environmentally correct to eat, and fluffy industrial loaves are about as far from slow, local, and organic as you can get. Still, the beliefs of early twentieth-century food experts and diet gurus, that getting people to eat a certain food could restore the nationâs decaying physical, moral, and social fabric, will sound surprisingly familiar. Given that open disdain for âunhealthyâ eaters and discrimination on the basis of eating habits grow increasingly acceptable, White Bread is a timely and important examination of what we talk about when we talk about food.
Hardcover:
9780807044674 | Beacon Pr, March 6, 2012, cover price $27.95 | About this edition: How did white bread, once an icon of American progress, become âwhite trashâ?
Paperback:
9780807044780 | Beacon Pr, January 22, 2013, cover price $19.00
Paperback:
9781558215757 | Lyons Pr, September 1, 1997, cover price $16.95
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