Product Description: The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the ground rules for success have altered. Traditional convictions, rules and values that have influenced all banking business in the past are brought into question by this shift, and banks are adopting bold strategies in order to win out over competitors...read more

Product Description: Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services...read more

Product Description: Bankers As Brokers is the first and the definitive book on the revolution sweeping the banking industry-the sales of investment products such as mutual funds and annuities by banks. Merlin Gackle, the head of INVEST, the premier provider of bank mutual funds services, offers this insightful strategic view of one of banking's most lucrative areas...read more

Product Description: Presents a collection of workable concepts taken from numerous banks ranging in size from the largest global money centers to small, highly profitable, community banks. Contains over 200 original applications and ideas, each proven to create a substantial performance sales culture...read more (view table of contents, read Amazon.com's description)

(view table of contents)

Product Description: Book by

Product Description: Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions. After building a case for the uniqueness of financial advertising, the author takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective ads...read more

Product Description: Expert authorities in marketing explain essential points for the effective marketing of financial services.

Product Description: Effective Communications and Advertising for Financial Institutions

Product Description: Bank Strategic Management and Marketing Derek F. Channon Professor of Marketing International Banking Centre, Manchester Business School Manchester This book is the first of its kind to address the issues of strategic management and marketing in the banking industry in an international context...read more (view table of contents, read Amazon.com's description)