Product Description: The Role of a CMO at a Law Firm is an authoritative, insider's perspective on best practices for successfully marketing lawyers. Featuring marketing executives representing some of the nation's top law firms, these experts discuss key strategies for developing a successful marketing team, creating a law firm marketing campaign, executing market research, working with law firm partners, and promoting relationships...read more

Product Description: Singer, Gerald M. How to be a Wealthy Lawyer Through Salesmanship. 142 pp. 2006. Softbound. Included at rear of this book is the 2007 Supplement for, How to Go Directly Into Your Own Solo Law Practice and Succeed, Into the New Millennium and Beyond...read more

Product Description: Essential for law firms that advertise in the Yellow Pages, this book explains how to plan and design a more effective, targeted Yellow Pages advertisement—one that attracts the type of clients the firm is looking for and stands out among competing ads.

Product Description: This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.

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