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Behavioural Aspects of Marketing
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Product Description: Behavioural science is increasingly becoming recognized as a necessary part of a marketer's skills. Keith Williams provides a review of the main areas of behavioural research, and examines in depth their specific relevance to marketing...read more
By Keith C. Williams
See complete details on each edition (2 editions listed)

Paperback:

9780434923007 | Trafalgar Square, February 1, 1983, cover price $18.95 | About this edition: Behavioural science is increasingly becoming recognized as a necessary part of a marketer's skills.
9780750606080 | Butterworth-Heinemann, January 1, 1981, cover price $39.95

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