Product Description: This straightforward and direct guide to running a political campaign provides insight for the first-time candidate based on the authors’ years of experience in the political sphere.The book features step-by-step instructions for an entire campaign: from the planning stages to the election...read more (view table of contents, read Amazon.com's description)

Testing-reform campaigners provide information on testing policies and the handling of scores and offer advice on how to choose a coaching program, check accuracy of scores, and challenge low scores

Professional political consultants share practical advice on public relations, fundraising, budgeting, campaign strategy, scheduling, and volunteers