Product Description: This modern book has a strong foundation in demand and supply. Its thoughtful coverage of change in demand vs. change in quantity demanded (also in supply coverage) enables learners to better visualize and truly understand the difference between these two fundamental concepts...read more (view table of contents, read Amazon.com's description)

Product Description: This modern book has a strong foundation in demand and supply. Its thoughtful coverage of change in demand vs. change in quantity demanded (also in supply coverage) enables learners to better visualize and truly understand the difference between these two fundamental concepts...read more (view table of contents, read Amazon.com's description)

Product Description: BOOKS IN SPANISH

Product Description: This interactive student CD-ROM includes a tutorial walk-through of the key graphs in the text and self-assessment quizzes for each chapter. Also featured on the CD-ROM are more than 60 Active Graphs selected from key figures in the text (and referenced with an icon) which allow students to manipulate variables in the graphs and note the changes and effects...read more (view table of contents, read Amazon.com's description)

Product Description: Book by O'Sullivan, Arthur

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Product Description: This modern, Micro first book has a strong foundation in demand and supply. Its thoughtful coverage of change in demand vs. change in quantity demanded (also in supply coverage) enables readers to better visualize and truly understand the difference between these 2 fundamental concepts...read more

Product Description: By emphasizing an active learning approach and focusing on the big picture — the framework of economic reasoning — this book emphasizes the key principles and ideas of economics. The book teaches readers how to think like economists by showing them how to use economic concepts in their everyday lives and careers...read more

Product Description: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide...read more

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Product Description: Economics: Principles in Action is a multi-dimensional, comprehensive high school economics program designed to help students of all abilities achieve a fundamental understanding of key economic principles and their application in the real world...read more

Product Description: 0133006298 / 9780133006292 Economics: Principles, Applications and Tools, Student Value Edition Plus The Economics of Public Issues Plus MyEconLab with Pearson eText Package consists of 013139343X / 9780131393431 Economics: Principles, Applications and Tools, Student Value Edition 0132769360 / 9780132769365 MyEconLab with Pearson eText -- Access Card -- for Economics: Principles, Applications and Tools 0138021139 / 9780138021139 Economics of Public Issues, Th...read more

Product Description: O’Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes)...read more

NOTE: Access code is NOT INCLUDED with this book For courses in the Principles of Economics.   Introduces Readers to the Basic Concepts of Economics with Timely, Engaging Stories and Applications Readers hoping to gain a better understanding of economics and the world around them often leave with their questions unanswered. Macroconomics: Principles, Applications, and Tools is built upon the author’s philosophy of using the basic concepts of economics to explain a wide variety of timely, engaging, real-world economic applications.   The Ninth Edition incorporates updated figures and data, while also emphasizing current topics of interest—including the severe economic downturn of recent years and the latest developments in economic thinking. It also includes newly refined Learning Objectives that introduce the concepts explored in each chapter, along with new applications and chapter-opening stories related to the most up-to-date developments in macroeconomics.   Also Available with MyEconLab This title is available with MyEconLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.   NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for:   0134424042/9780134424040 Macroeconomics: Principles, Applications, and Tools Plus MyEconLab with Pearson eText (1-semester access) -- Access Card Package   Package consists of: 0134062469 / 9780134062464 MyEconLab with Pearson eText -- Access Card -- for Macroeconomics: Principles, Applications and Tools 0134089022 / 9780134089027 Macroeconomics: Principles, Applications, and Tools  

Product Description: For Principles of Macroeconomics courses. Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension. Students come into their first Economics course thinking they will gain a better understanding of the economy around them...read more