Discusses the influence of technology on society, contrasts the perception of visual space and acoustic space, and argues that problems are developing from the clash between the two systems (view table of contents)

Gathers letters by the Canadian communications theorist to scholars, colleagues, politicians, and writers and provides biographical background information

Product Description: Six years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliché to Archetype. In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum -- cliché and archetype...read more

Investigates the profound effects of electronic communications on modern man and his culture

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