Why do so many investors make the same mistakes repeatedly ― being too bullish or too bearish at just the wrong times? Because they forget. Forgetting pain is an instinct ― humans have evolved that way to better cope with the problems of survival. But for the complex and often counterintuitive world of investing, it causes serious errors. “This time it’s different” are the four most expensive words in the English language (according to investing legend Sir John Templeton). Yet many investors routinely fall into the trap of thinking “now” (whenever “now” is) is different somehow. In Markets Never Forget (But People Do): How Your Memory Is Costing You Money ― and Why This Time Isn’t Different, four-time New York Times bestselling author Ken Fisher shows readers how their memories play (often costly) tricks on them―and how they can combat their faulty memories with just a bit of history. This isn’t to say history repeats itself perfectly. It doesn’t ― but a recession is a recession. Some are vastly worse than others ― but investors have lived through them before. Credit crises aren’t new, nor are bear markets ― or bull markets. Geopolitical tension is as old as mankind, as is war and even terrorist attacks. Understanding how investors have reacted to similar past events can help guide investors in shaping better forward-looking expectations. The past never predicts the future, but it can reduce guesswork about what’s ahead. In this book, Fisher takes aim at some major market memory mishaps ― like the idea stocks have become inherently more volatile or that wildly above- or below-average returns are abnormal. He shows how, early in every recovery, investors don’t believe in it ― often at a huge cost. And he shows how, in investing, ideology is deadly. Most important, he teaches how you can use history as one powerful tool to help begin reducing your error rate and help begin getting better investing results.

Product Description: Why do so many investors make the same mistakes repeatedly ― being too bullish or too bearish at just the wrong times? Because they forget. Forgetting pain is an instinct ― humans have evolved that way to better cope with the problems of survival...read more

Discover how your net worth can be worth more The Ten Roads to Riches takes an engaging and informative look at some of America's most famous (and infamous) modern-day millionaires (and billionaires) and reveals how they found their fortunes. Surprisingly, the super-wealthy usually get there by taking just one of ten possible roads. And now, so can you! Plenty of books tell you how to be frugal and save, but The Ten Roads to Riches tells you how you can, realistically, get super-rich. Throughout these pages, renowned investment expert and self-made billionaire Ken Fisher highlights amusing anecdotes of individuals who have traveled (or tumbled) down each road, and tells you how to increase your chances of success. Whether it's starting a business, owning real estate, investing wisely, or even marrying very, very well, Fisher will show how some got it right and others got it horribly wrong. Find out the right questions to ask when starting your own business-the richest road of all Learn what Mark Cuban, Rupert Murdoch, and rapper Jay-Z have in common, and how you can emulate them Discover how to avoid high-profile flameouts like the Enron guys and jailed plaintiffs' lawyer Melvyn Weiss Whether you're just beginning to plan your financial future or well on your way, The Ten Roads to Riches can show you how to gain and, more importantly, maintain the wealth you want.