Product Description: The casino industry has been on a wild ride for three quarters of a century.  What started as an attempt at economic development in the desert and turned into a haven for organized crime, is today one of the fastest growing industries around the world...read more

Product Description: The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals.  This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings...read more

Product Description: Casinos: Organization and Culture is a fascinating look at the world inside the casino building. The first section of the book describes the organizational structure of casino facilities with information on different casino departments and their functions and the culture within the casino hotel...read more

Product Description: Casino Gaming Methods offers insight to a variety of casino operating departments.  Each department and each game meets the needs of a different customer segment or a different customer expectation.  As with any large business, many employees understand the details of their specific job, but they lack a broader view of how each job and each department build upon the total customer experience...read more

Product Description: Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success...read more

Product Description: In order to understand the gaming and casino industry, it is important to know the terms that people use. Written for anyone interested in gaming, this dictionary provides an easy-to-use resource that defines casino industry terms and phrases, and makes sense of confusing jargon and buzz words...read more

Product Description: Book by Fenich, George G., Hashimoto, Kathryn