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Product Description: Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading." âDavid Maister, author of Managing the Professional Service Firm "Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...read more
Miscellaneous:
9780470521984 | John Wiley & Sons Inc, July 30, 2009, cover price N/A
| About this edition: Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven.
| About this edition: Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven.
9780470521977 | John Wiley & Sons Inc, June 29, 2009, cover price $27.95
Miscellaneous:
9780470521748 | John Wiley & Sons Inc, July 30, 2009, cover price $27.95
CD/Spoken Word:
9781441767127 | Mp3 una edition (Blackstone Audio Inc, November 20, 2010), cover price $29.95
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