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Baker Ahmad Alserhan has written 1 work(s)
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The Principles of Islamic Marketing
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Product Description: The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct...read more
By Baker Ahmad Alserhan
See complete details on each edition (2 editions listed)

Hardcover:

9781472460301 | 2 edition (Gower Pub Co, January 12, 2016), cover price $109.95 | About this edition: The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought.
9780566089220 | Gower Pub Co, July 31, 2011, cover price $99.95 | About this edition: This work advances Islamic marketing as a new discipline.

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