Product Description: Turning conventional wisdom on its head, The Blue Way shows why socially progressive companies that make political contributions to "blue" politicians and causes outperform "red" companies. The idea that progressives are better at businesses than conservatives will surprise most people - including many progressives...read more

Arguing that socially progressive companies led by Democratic CEOs consistently outperform their conservative and Republican counterparts, a guide to achieving financial profits by investing in 'blue' companies draws on proven economic data to demonstrate their financial superiority as well as their social consciousness. 50,000 first printing.