Amazon.com description: Product Description: The photograph of Ernesto "Che" Guevara taken by Alberto Korda on March 5, 1960, is thought to be the most reproduced image in the history of photography. It has been used in myriad ways, from revolutionary posters to vodka advertising, in the process becoming a universal icon of anti-establishment thought and action-made all the more popular by the recent hit film The Motorcycle Diaries. That single image's surprising history is recounted in this fascinating book.

Assembling the many different appearances of the original image in posters, graffiti, fine art, clothing, and artifacts from all over the world into one irresistible volume, Che Guevara traces the man's transformation from heroic guerilla through Pop celebrity to emblem of radical chic, breathing new life into the legend yet again.