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Strategy Maps: Converting Intangible Assets into Tangible Outcomes
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Bibliographic Detail
Publisher Harvard Business School Pr
Publication date February 1, 2004
Pages 324
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781591391340
ISBN-10 1591391342
Dimensions 1.25 by 6.25 by 9.25 in.
Weight 1 lbs.
Original list price $45.00
Summaries and Reviews
Amazon.com description: Product Description:
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.


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Hardcover
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from Harvard Business School Pr (February 1, 2004)
9781591391340 | details & prices | 324 pages | 6.25 × 9.25 × 1.25 in. | 1.95 lbs | List price $45.00
About: More than a decade ago, Robert S.

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