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The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance
By
Peter Navin and
David Creelman
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Bibliographic Detail
Publisher
De|G Press
Publication date
October 22, 2018
Pages
266
Binding
Paperback
ISBN-13
9781547416639
ISBN-10
1547416637
Dimensions
0.60 by 6.10 by 9.06 in.
Weight
1 lbs.
Original list price
$34.99
Amazon.com says people who bought this book also bought:
Build It: The Rebel Playbook for World-Class Employee Engagement | It's the Manager: Gallup finds the quality of managers and team leaders is the single biggest factor in your organization's long-term success. | Chief Joy Officer: How Great Leaders Elevate Human Energy and Eliminate Fear | No Ego: How Leaders Can Cut the Cost of Workplace Drama, End Entitlement, and Drive Big Results | The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate | Bridging the Expectation Gap | Work Rules!
Build It: The Rebel Playbook for World-Class Employee Engagement | It's the Manager: Gallup finds the quality of managers and team leaders is the single biggest factor in your organization's long-term success. | Chief Joy Officer: How Great Leaders Elevate Human Energy and Eliminate Fear | No Ego: How Leaders Can Cut the Cost of Workplace Drama, End Entitlement, and Drive Big Results | The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate | Bridging the Expectation Gap | Work Rules!
Summaries and Reviews
Amazon.com description: Product Description: Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss how to create a predictable and immersive end-to-end experience for employees; how a CMO of People can overcome barriers and drive performance; why we need to structure the HR department differently; and hHow to find unconventional people to staff this unconventional model.
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