Amazon.com description: Product Description: Statistics show that most of those who go out on their own to start a business will ultimately fail. Why? It is because most businesses are not started in the right way. Based on decades of experience working with small-business owners, Michael Gerber here offers budding entrepreneurs his unique, ten-part method for positioning their businesses for long-term success and growth. From identifying a golden opportunity to designing a business model that will fill a specific need, from testing your product to acquiring and keeping clients, Gerber details every step necessary to make your vision concrete. By following the methodology outlined in this book, small-business owners will be able to build a solid structure for their businesses to grow and prosper.

Gerber's extraordinary work has achieved stunning results by transforming more than 65,000 businesses in over 145 countries and 29 languages, and is used in 118 universities in the world.