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Tracking the Audience: The Ratings Industry from Analog to Digital
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Bibliographic Detail
Publisher
Routledge
Publication date
April 12, 2012
Pages
174
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780805858525
ISBN-10
0805858520
Dimensions
0.50 by 6 by 9 in.
Weight
0.60 lbs.
Original list price
$44.95
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Summaries and Reviews
Editions
Hardcover
from Routledge (April 12, 2012)
9780805858518 | details & prices | 174 pages | 6.00 × 9.00 × 0.75 in. | 0.85 lbs | List price $105.00
About: In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice¹s history from its early beginnings up to its most recent advances.
About: In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice¹s history from its early beginnings up to its most recent advances.
Paperback
The price comparison is for this edition
from Routledge (April 12, 2012)
9780805858525 | details & prices | 174 pages | 6.00 × 9.00 × 0.50 in. | 0.60 lbs | List price $44.95
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