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Inside the Nudge Unit: How Small Changes Can Make a Big Difference
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Bibliographic Detail
Publisher Ebury Pr
Publication date October 1, 2016
Pages 352
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780753556559
ISBN-10 0753556553
Dimensions 0 by 5 by 8 in.
Original list price $18.95
Summaries and Reviews description: Product Description:
Behavioral scientist Dr. David Halpern heads up the UK government's "Nudge Unit," the world’s first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation, and economic growth. Adding a crucial line to a tax reminder brought forward millions in extra revenue; refocusing the questions asked at the job center helped an extra 10% of people go off their benefits and back into work; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Now David Halpern and the Nudge Unit will help you to make better choices and improve your life. The Nudge Unit has attracted widespread media and public interest—large pieces have run in the New York Times and Economist; and it's been subject to case studies and reviews by the Harvard Business School and Goldman Sachs.

Book cover for 9780753556542 Book cover for 9780753556559
The price comparison is for this edition
Reprint edition from Ebury Pr (October 1, 2016)
9780753556559 | details & prices | 352 pages | List price $18.95
About: Behavioral scientist Dr.
With Owain Service (other contributor), Richard Thaler (other contributor), Behavioural Insights Team (other contributor) | from Ebury Pr (December 15, 2015)
9780753556542 | details & prices | 383 pages | 6.25 × 9.25 × 1.50 in. | 1.15 lbs | List price $27.95
About: Every day we make countless decisions, from the small, mundane things to tackling life's big questions, but we don't always make the right choices.

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